Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

The North-South Politics of Global News Flows

This research argues that the road for the international Internet and e-commerce was substantially paved by the attempts to free up the global flows of financial news and information needed for the new regime of digital monetarism.

ARPA and the Formation of the Modern Computer Industry, Part 2: Memex, Personal Computing, and the NSF

With World War II winding down, President Roosevelt asked Vannevar Bush, his “czar” of all federally funded scientific research, for a set of recommendations on the application of the lessons learned during the war. The President was particularly interested in how the scientific and technological advances achieved in the war effort could improve issues like […]

Engineering TCP/IP Politics and the Enabling Framework of the Internet

The protocols shape flows of information. Protocols have strong influence on the flow of information.

ARPA and the Formation of the Modern Computer Industry, Part I: Transforming SAGE

Under pressure because of the USSR’s continuous rocket launches, the Republican President Dwight D. Eisenhower set up ARPA despite considerable Congressional and military dissent. Although it scaled back some of its original goals, ARPA went on to subsidize the creation of computer science departments throughout the country, funded the Internet, and consistently supported projects that enhanced human/computer interactivity.

ICT and Sustainable Development: Some Origins

I teach a course called ICT for Sustainable Development (ICT4SD) every year. It refers to information and communications technologies (ICT) enlisted in the service of cities, communities, and countries to help them be economically and environmentally healthy. An important consideration for sustainability is that they don’t impose on conditions or compromise resources that will be […]

Diamonds are a World’s Best Friend? Carbon Capture and Cryptocurrency Blockchains

Instead of mining gold or even Bitcoin, why not move to a diamond standard? Why not use diamonds from carbon recaptured from the atmosphere? Instead of “conflict diamonds,” why not have “climate diamonds?” Can diamonds replace gold and back other currencies?

Modern Monetary “Practice” and the Fear of Inflation in a Low-Supply Economy

So the economy looks to be at risk in late 2021. Will the practical application of MMT provide operational guidance for a new era of prosperity? Can infrastructure and climate change solutions provide sufficient returns on these investments? The big question is whether government spending for such programs can avoid significant inflationary pressures?

keep looking »
  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter
  • Pages

  • Calendar

    October 2021
    M T W T F S S
     123
    45678910
    11121314151617
    18192021222324
    25262728293031
  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.