Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Digital Content Flow and Life Cycle: The Value Chain

In this post, I connect the idea of the digital content life-cycle to the concept of a value chain. E-commerce and other digital media firms can use this process to compare and identify value-creating steps and prioritize them within the organization’s workflow. They also become important in anticipating and analyzing needed human competences and digital […]

Xanadu to World Wide Web

Tim Berners-Lee, a British citizen and a software consultant at CERN, or Centre European pour la Recherche Nucleaire developed what came to be known as the World Wide Web (WWW). Located in Switzerland, CERN was Europe’s largest nuclear research institute, although the name was changed to European Laboratory for Particle Physics to avoid the stigma […]

Emerging Areas of Digital Media Expertise, Part 4: Business Acumen

In previous posts, I discussed the importance of various skill sets in the emerging digital world: analytics and visualizations, design, global knowledge, technical, and the strategic communication aspects of digital media expertise. The competitive world of digital activities requires proficiency in an extensive variety of marketing, graphic design, and digital production skills. The area of […]

Emerging Areas of Digital Media Expertise, Part 3: Global Knowledge and Geopolitical Risk

This is the third post of a discussion on what kind of knowledge, skills, and abilities are needed for working in emerging digital media environments. It is recognized that students gravitate towards certain areas of expertise according to their interests and perceived aptitudes and strengths. In previous posts, I discussed Design, Technical, and Strategic Communication […]

Statecraft and the First E-Commerce Administration

One of techno-economic history’s most fascinating questions will deal with the stock market advances and technology developments during the eight years of the Clinton-Gore administration, especially those in the Internet and telecommunications sectors. During the 1990s, the Internet, a product of the Cold War became a tool of global commerce. The Presidential election of 1992 […]

YouTube: Alice’s Rabbithole or Hypertext to Hell?

Edited remarks from the conference on YouTube: Ten Years After November 20, 2015 Hannam University Linton School of Global Business I’m happy to be a part of this commemoration of YouTube’s tenth year anniversary and thank Dr Youngshin Cho for being our keynote speaker and enlightening us with his very informative talk.[1] Hopefully, you are […]

Those Media Products are Misbehaving Economic Goods

Bad, bad media. Or so economists would have us believe. Media and information products just don’t fit the mold, or should I say, model. Most economic thinking is based on models that make simple assumptions about the types of goods and services that are produced and purchased. Economists like their tight little models and the […]

YouTube’s Tenth Year Anniversary

Well, YouTube is 10 years old. Or at least it’s been a decade since the first video was uploaded. On April 23rd, 2005, YouTube co-founder Jawed Karim uploaded an 18-second clip titled, “Me at the Zoo.” Here it is: By April 2015, YouTube had over 1 billion users. It was also uploading collectively over 300 […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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