Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

YouTube’s Tenth Year Anniversary

Well, YouTube is 10 years old. Or at least it’s been a decade since the first video was uploaded. On April 23rd, 2005, YouTube co-founder Jawed Karim uploaded an 18-second clip titled, “Me at the Zoo.” Here it is: By April 2015, YouTube had over 1 billion users. It was also uploading collectively over 300 […]

Emerging Areas of Digital Media Expertise, Part 1

A couple of years ago I was working with a group of Digital Media MBA students doing an independent study course and it helped me conceptualize some changes going on in the industry and related employment changes. In extensive discussions about their goals and their perspective on the dynamic high-tech sector in Austin, I began […]

Technologies of Democracy

I’m rereading a book, Technologies of Power: Information Machines and Democratic Prospects by one of my mentors from graduate school. Majid Tehranian was a Professor of International Communications at the University of Hawaii and Founding Director of the Toda Institute for Global Peace and Policy Research. I do believe that it is one of the […]

DETERMINING COMPETITIVE ADVANTAGES FOR DIGITAL MEDIA FIRMS, PART 2

In a previous post, I discussed some structural characteristics of competitive advantages for digital media firms. Using the framework laid out in Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies as a framework and a point of departure, I was able to extend their analysis of traditional media companies to the […]

Determining Competitive Advantages for Digital Media Firms, Part 1

In the Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave provide a general critique of upper media management. The authors argue these moguls are preoccupied with “fantastical factors” that do little to provide high returns on capital, market share stability or shareholder […]

Digital Media Archetypes

The digital world is competitive, but quite enticing for people looking to explore their capabilities to produce creative and imaginative content. Companies struggle in a competitive environment and it takes commitment and intensive skill sets to be successfully employed in the digital fields. One way to look at the requirements are in terms of some […]

Diffusion and the Five Characteristics of Innovation Adoption

I recently supervised a Master of Science thesis at New York University that dealt with the adoption of social media technologies in a B2B sector.[1] I recommended the student start with the theories of Everett Rogers whose work on the “diffusion of innovations” has been increasingly applied to the marketing of technological innovations, including digital […]

Producing Digital Content Synergies

The convergence of production, storage and distribution with the proliferation of digital technologies has had a dramatic effect on both the consumer as well as the corporate supplier side of the media business. Digital technologies have generally been very positive for the media consumer, who has access to much more content via more channels during […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.