Hypertext, Ad Inventory, and the Use of Behavioral Data
A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.
Metrics, Analytics, and Visualization
Understanding metrics is a significant component in evaluating global media, social media, and culture industries. Measurements of magazine and newspaper circulation, book readership, as well as television and radio audiences, have each had a distinguished history in the media field. The Nielsen ratings, for example, have been a crucial part of the television industry and […]
Digital Spreadsheets – Techno-Epistemological Power over People and Resources
In previous posts, I wrote that digital spreadsheets had emerged as a constitutive technology that can shape perceptions, organize resources, and empower control over the lived experiences of people and the dynamics of social organizations. In this post, I look at how communicative, command, and cultural dynamics provide an important context for the use of […]
GLOBAL INNOVATION INDEX
The Global Innovation Index (GII) signifies the key role of innovation in economic growth, competitiveness, and sustainability. Co-published by Cornell University, INSEAD, and the World Intellectual Property Organization (WIPO), the GII attempts to identify and measure key innovation drivers that assist countries in developing policies to increase employment, improve productivity, and support long-term output growth. […]
Russian Interference, Viral Sharing, and Friends Lying to Friends on Social Media in the 2016 Elections
As discussed previously, social media is now a central part of modern democracies and their election processes. This was touted in the Obama presidential election in 2008 but became even more evident in the 2016 U.S. election, notably for unexpected 304-232 electoral college victory by Donald Trump. The real estate magnate and reality show TV […]
The NSFNET is the Internet
An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]
Emerging Areas of Digital Media Expertise, Part 2, Data Analytics and Visualization
This post is the second part of a discussion on what kind of knowledge, skills, and abilities are needed for working in emerging digital media environments. Previously I pointed out that students gravitate towards certain areas of expertise according to their interests and perceived aptitudes and strengths. I discussed Design, Technical, and Strategic Communication aspects […]
YouTube’s Tenth Year Anniversary
Well, YouTube is 10 years old. Or at least it’s been a decade since the first video was uploaded. On April 23rd, 2005, YouTube co-founder Jawed Karim uploaded an 18-second clip titled, “Me at the Zoo.” Here it is: By April 2015, YouTube had over 1 billion users. It was also uploading collectively over 300 […]
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About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
Writings by Category
- automatrix
- books and films
- characteristics of digital media
- creative cities
- creative industries
- crisis communications
- cultural Industries
- data analytics and meaning
- democratic political economies
- digital coordination
- digital destruction
- digital geography
- digital media economics
- digital media management
- digital monetarism
- digital spreadsheets
- disruption
- dystopian economies
- educational innovations
- electric money
- enterprise systems
- financial news
- financial technology
- food policy and security
- geopolitical risk
- global communications
- global e-commerce
- health IT
- how IT came to rule the world
- intellectual property
- journalism
- meaning makers
- meaningful play
- media strategies
- mobile technologies
- multimedia
- political economies in sf
- political economy of media
- science and technology studies
- smart new deal
- social media
- space systems
- strategic communications
- sustainable development
- technologies of meaning
- technology management
- telecom policy and net neutrality
- telegraphic political economy
- telelearn/telework
- the cold war
- the smith effect
- uncategorized
- visual literacy and rhetoric