Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Digital Content Flow and Life Cycle: The Value Chain

In this post, I connect the idea of the digital content life-cycle to the concept of a value chain. E-commerce and other digital media firms can use this process to compare and identify value-creating steps and prioritize them within the organization’s workflow. They also become important in anticipating and analyzing needed human competences and digital […]

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

The FCC Helps Business Go “Online”

The use of computers was starting to become an important tool for businesses by the mid-1960s and with the introduction of timesharing, a communications component was adding value and enhancing productivity. Factories began using data processing to control chemical flows and machine tools and warehouses used them to monitor inventories. Bank branch offices started to […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Management and the Abstraction of Workplace Knowledge into Big Data

Understanding information technologies and the emergence of “big data” in the workplace requires some scrutiny of work processes, the relationship between labor and human bodies, and the historic role of management. In particular, how has a worker’s laboring activities been transformed into knowledge that could be collected, analyzed and used by managers? What are the […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about ten years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics and how the US economy works. I recently applied the Fed simulation to an MBA course […]

Producing Digital Content Synergies

The convergence of production, storage and distribution with the proliferation of digital technologies has had a dramatic effect on both the consumer as well as the corporate supplier side of the media business. Digital technologies have generally been very positive for the media consumer, who has access to much more content via more channels during […]

Seeing from Space: Cold War Origins to Google Earth

President Eisenhower had been secretly coordinating the space program as part of the Cold War since the early 1950s. He had become accustomed to the valuable photographic information obtained from spy planes and considered satellites a crucial new Cold War technology. The D-Day invasion of Europe, which he had managed as the head of the […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.