Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

CONTENDING “INFORMATION SUPERHIGHWAYS”

During the 1980s, before the reality of the Internet, a new communications infrastructure was initiated based on digital technologies. Propelled largely by growing demand for new microprocessor-based business services and fuelled by the availability of low-grade “junk bonds,” companies like MCI, Tele-Communications Inc. (TCI), Turner Broadcasting, and McCaw Cellular raised over $20 billion dollars to […]

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

Those Media Products are Misbehaving Economic Goods

Bad, bad media. Or so economists would have us believe. Media and information products just don’t fit the mold, or should I say, model. Most economic thinking is based on models that make simple assumptions about the types of goods and services that are produced and purchased. Economists like their tight little models and the […]

TPP and the Role of Intellectual Property in the US Export Economy

With the Trans-Pacific Partnership (TPP) trade deal under discussion, it’s useful to look at some of the changes in the world economy, and specifically the US export economy and the increasing role of intellectual property (IP). As it stands, I’m not for the trade deal, but I feel it’s important to parse through the details […]

Microsoft and the IBM PC Case Study: The Deal of the Century

The microcomputer was starting to become popular in the late 1970s and finally caught the attention of IBM. Initially resistant, “Big Blue” became concerned that they were “losing the hearts and minds” of their clients. However, when the Apple II starting to show up in a number of corporate environments, IBM officials were concerned about […]

Markets: Pros and Cons

The term “market” has been widely circulated to refer to any arrangement, institution or mechanism that facilitates the contacts between potential sellers and buyers and helps them negotiate the terms of a transaction. In other words, a market is any system that brings together the suppliers of goods and services with potential customers. The term […]

Discerning Media Economics

The area of media economics has made important contributions to understanding traditional broadcast technologies such as newspapers, television and radio, but has only recently addressed the capabilities and consequences of digital media. This post seeks to investigate two interrelated areas: media economics and the political economy of communications/media; then begin to apply them to the […]

New York City’s Emphasis on Global Media Management

Several years ago I started exploring whether it was prudent to create a degree program in Global Media Management. The idea was reinvigorated being here in South Korea in a program that is focused on global issues and skills. So I’m going back to some of my initial research when I was in New York […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.