Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Microsoft and the IBM PC Case Study: The Deal of the Century

The microcomputer was starting to become popular in the late 1970s and finally caught the attention of IBM. Initially resistant, “Big Blue” became concerned that they were “losing the hearts and minds” of their clients. However, when the Apple II started to show up in many corporate environments, IBM officials were concerned about the encroachment […]

Markets: Pros and Cons

The term “market” has been widely circulated to refer to any arrangement, institution or mechanism that facilitates the contacts between potential sellers and buyers and helps them negotiate the terms of a transaction. In other words, a market is any system that brings together the suppliers of goods and services with potential customers. The term […]

Discerning Media Economics

The area of media economics has made important contributions to understanding traditional broadcast technologies such as newspapers, television and radio, but has only recently addressed the capabilities and consequences of digital media. This post seeks to investigate two interrelated areas: media economics and the political economy of communications/media; then begin to apply them to the […]

New York City’s Emphasis on Global Media Management

Several years ago I started exploring whether it was prudent to create a degree program in Global Media Management. The idea was reinvigorated being here in South Korea in a program that is focused on global issues and skills. So I’m going back to some of my initial research when I was in New York […]

DETERMINING COMPETITIVE ADVANTAGES FOR DIGITAL MEDIA FIRMS, PART 2

In a previous post, I discussed some structural characteristics of competitive advantages for digital media firms. Using the framework laid out in Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies as a point of departure, I was able to extend their analysis of traditional media companies to the more dynamic realm […]

Origins of the “Information Economy”

The economic understanding of knowledge’s contribution to the economy accelerated in the 1970s and terms such as “information society” and the “information economy” began to achieve high rates of circulation by the next decade. When I was at the East-West Center in Honolulu as a graduate student during the 1980s, I was part of a […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about ten years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics, monetary policy, and how the US economy works. I developed it initially to make my macroeconomics […]

Arthur C. Clarke’s Three Laws of Innovation

During World War II, Arther C. Clarke was an electronics engineer in a top-secret radar installation outside London. It was a scary time when German V-1 and V-2 rockets were reigning terror on England. The experience did give him some time to experiment with radio waves and think about the future of technological innovation. This, […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.