Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Not Like 1984: GUI and the Apple Mac

In January of 1984, during the Super Bowl, America’s most popular sporting event, Apple announced the release of the Macintosh computer. It was with a commercial that was shown only once, causing a stir, and gaining millions of dollars in free publicity afterward. The TV ad was produced by Ridley Scott whose credits at the […]

Xanadu to World Wide Web

Tim Berners-Lee, a British citizen and a software consultant at CERN, or Centre European pour la Recherche Nucleaire developed what came to be known as the World Wide Web (WWW). Located in Switzerland, CERN was Europe’s largest nuclear research institute, although the name was changed to European Laboratory for Particle Physics to avoid the stigma […]

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

The MAD Origins of the Computer Age

It was the “missile gap” that would impregnate Silicon Valley with the purpose and capital to grow to its famed stature as the center of computer innovation in the world. During the Kennedy and Johnson administrations, when Robert S. McNamara was Secretary of Defense, the US undertook an enormous military buildup, with the intercontinental missile […]

Digital Content Flow and Life Cycle: Global E-Commerce

The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception, e-commerce continues to transform. The traditional model will continue to drive strong e-commerce sales for the retail sector, but other technologies and business models will also be important, […]

When Finance Went Digital

By the end of the 1970s, a basic domestic and international data communications system was created that provided for the regime of digital monetarism to expand around the world. Drawing on ARPANET technologies, a set of standards emerged that was conducive to the public-switched telephony networks operated by the national telecom authorities such as France […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Lotus Spreadsheets – The Killer App of the Reagan Revolution – Part 1

The major feature of the “Reagan Revolution,” according to Peter Gowan’s Global Gamble, was to “put money-capital in the policy saddle for the first time in decades.”[1] From the time of his presidential inauguration in early 1981 and throughout his eight-year tenure, Reagan’s administration sought to propel the financial sector through widespread policy changes designed […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.