Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Google You Can Fly My Car

Google’s driverless car prototype is now being shown on Youtube; its network TV alternative. The car has no steering wheel, no mirrors, and no brakes. All you do is search, search, and watch Google TV while the car gets you to your destination. Don’t get me wrong; I like the idea. However, as I pointed […]

Digital Disruption in the Film Industry – Gains and Losses – Part 1: The Camera

Hats off to Keanu Reeves for doing a thoughtful and timely documentary on the move from photochemical to digital film. In Side by Side (2012) he interviews some of the best directors and directors of photography (DPs) about the transformation of the film making process from celluloid to silicon. The transition, which has taken decades, […]

Diffusion and the Five Characteristics of Innovation Adoption

I recently supervised a Master of Science thesis at New York University that dealt with the adoption of social media technologies in a B2B sector.[1] I recommended the student start with the theories of Everett Rogers whose work on the “diffusion of innovations” has been increasingly applied to the marketing of technological innovations, including digital […]

From Sputnik Moment to the Reagan Revolution

President Obama has mentioned the Sputnik satellite several times in speeches over the last few years to refer to the contemporary challenges facing the US such as climate change, oil depletion and the decline of the American economy. Most recently in the 2011 State of the Union address, he spoke of the Soviet Union’s space […]

« go back
  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Traffic Feed

  • Calendar

    June 2018
    M T W T F S S
    « May    
     123
    45678910
    11121314151617
    18192021222324
    252627282930  
  • Pages

  • June 2018
    M T W T F S S
    « May    
     123
    45678910
    11121314151617
    18192021222324
    252627282930  
  • Flag Counter
  • My Fed Watcher’s Handbook is now available on

  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.