Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

The Surveilling Eye of Global Financial News

Surveillance of the world is considered an important function of media systems and plays a unique role in the financial industry. Furthermore, it is important to place the analysis of financial news within the political context of a larger techno-structural environment of global financial trading that works to discipline countries, companies and people around the world. The implications of this global web have been amplified by the extraordinary volume and velocity of the system that sees tens of trillions of dollars of trades transacted every day.

What is Entertainment?

I’m covering entertainment this week in an introduction to digital media class. The assigned textbook, which I generally like, is unsatisfying on this topic. I attribute this to the authors, who come from a journalistic background and probably carry some resentment towards the whole area of entertainment. The mixture of entertainment with news is certainly […]

Three Levels of Digital Media Metrics

As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.

The Meaning Makers: Omnicom Group

Update: On July 28, 2013 it was announced that Publicis Groupe and Omnicom Group were merging to form Publicis Omnicom Group. Meaning-making in our media-saturated world through advertising and public relations has traditionally has been dominated by several major holding companies that each in turn owns a large number of individual of advertising, design, public […]

The Walt Disney of Japan

with Justin Restivo Hayao Miyazaki is one of the most renowned animation creators in the world, known primarily for his classic Japanese feature-length films such as My Neighbor Totoro, Princess Mononoke, Spirited Away and the recent release, Ponyo. He founded the Japanese animation venture, Studio Ghibli. “Ghibli” is the Arabic name for the Mediterranean wind, […]

Google’s Competitive Advantages – Fixed Costs

We’ve been reading The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave in my Digital Media Management II class at NYU. The book challenges some of the key assumptions regarding the management of media companies including the importance of brands, talent […]

China bids Baidu to Google

While the big search engine news is the row between Google and Microsoft’s Bing, China’s Baidu continues to become a search behemoth with financial successes exceeding expectations and a dominating market share in Chinese language search. Sanctioned by the People’s Republic of China, Baidu’s name comes from a poem written during the Song Dynasty over […]

The Dual Product Media Model

Digitalization has had a dramatic impact on media industries, causing them to reevaluate their business models and also creating the conditions for new types of media companies to emerge. Media content has always had unique economic properties, and the challenge now is to figure out how the dynamics of digitalization and the Internet will change […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.