Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Lotus Spreadsheets – Part 3 – Identifying the Components of a Transformative Tool

I begin a formal analysis of the spreadsheet by identifying some of its component parts, a type of Cartesian reductionism, but with the intent of showing also how they all work together to create a powerful organizational and productivity tool. Spreadsheets combine a number of technologically enhanced cognition features to create, manipulate and visualize diagrammatic rationalities. In other words, spreadsheets not only appraise aspects of reality, but are constitutive technologies that can shape perceptions and empower control over the lived experiences of people and the resources that support them.

Lotus Spreadsheets – The Killer App of the Reagan Revolution – Part 2 – Spreadsheet Capitalism Emerges

In order to understand the widespread adoption of the spreadsheet during the “Reagan Revolution” and its political-economic implications, it is important to understand the context in which it emerged. In Part 1, I identified a number of characteristics of the Reagan Revolution that allowed the electronic spreadsheet to flourish. This included wide-scale deregulation and other […]

Drone Journalism and Remote Sensing

After 9/11, I developed and often taught a course at New York University called Remote Sensing and Surveillance. It was designed to study the promises and perils of technologies such as aerial photography, closed circuit cameras, multiple orbit-earth satellites, and a number of IP-based web surveillance systems. The course combined a social science approach with […]

The Surveilling Eye of Global Financial News

Surveillance of the world is considered an important function of media systems and plays a unique role in the financial industry. Furthermore, it is important to place the analysis of financial news within the political context of a larger techno-structural environment of global financial trading that works to discipline countries, companies and people around the world. The implications of this global web have been amplified by the extraordinary volume and velocity of the system that sees tens of trillions of dollars of trades transacted every day.

What is Entertainment?

I’m covering entertainment this week in an introduction to digital media class. The assigned textbook, which I generally like, is unsatisfying on this topic. I attribute this to the authors, who come from a journalistic background and probably carry some resentment towards the whole area of entertainment. The mixture of entertainment with news is certainly […]

Three Levels of Digital Media Metrics

As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.

The Meaning Makers: Omnicom Group

Update: On July 28, 2013 it was announced that Publicis Groupe and Omnicom Group were merging to form Publicis Omnicom Group. Meaning-making in our media-saturated world through advertising and public relations has traditionally has been dominated by several major holding companies that each in turn owns a large number of individual of advertising, design, public […]

The Walt Disney of Japan

with Justin Restivo Hayao Miyazaki is one of the most renowned animation creators in the world, known primarily for his classic Japanese feature-length films such as My Neighbor Totoro, Princess Mononoke, Spirited Away and the recent release, Ponyo. He founded the Japanese animation venture, Studio Ghibli. “Ghibli” is the Arabic name for the Mediterranean wind, […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.