Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Digital Media Archetypes

The digital world is competitive, but quite enticing for people looking to explore their capabilities to produce creative and imaginative content. Companies struggle in a competitive environment and it takes commitment and intensive skill sets to be successfully employed in the digital fields. One way to look at the requirements are in terms of some […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about ten years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics and how the US economy works. I recently applied the Fed simulation to an MBA course […]

Licensing Creative Properties – Merchandise and Characters

One strategy for digital media growth is the licensing of creative intellectual property, a $150.8 billion industry that is increasingly global. Intellectual property law provides protection for creative content and licensing is required when a desired property such as an animated character is controlled with a copyright, trademark or even a patent. Licensing is giving […]

Controversies in Intellectual Property – The Business Method Patent

Disclaimer: The following is a brief overview related to business method patents and should not be considered legal advice. One of the most controversial forms of intellectual property in the digital age is the business method patent (BMP). These deal with particular systems or ways of conducting business and have gained a fair amount of […]

What is Entertainment?

I’m covering entertainment this week in an introduction to digital media class. The assigned textbook, which I generally like, is unsatisfying on this topic. I attribute this to the authors, who come from a journalistic background and probably carry some resentment towards the whole area of entertainment. The mixture of entertainment with news is certainly […]

Three Levels of Digital Media Metrics

As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.

Banner Years – The Resurgence of Online Display Ads

Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]

Virality and the Diffusion of Music Videos

According to Unruly Media, the top spot on the list of all-time viral shares belongs to the video by Jennifer Lopez – On The Floor featuring Hispanic-American rapper Pitbull. The disco duet leads the virality list with 37,405,834 Facebook shares and 271,177 Twitter shares since March of 2011.

« go backkeep looking »
  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Calendar

    March 2020
    M T W T F S S
    « Feb    
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  
  • Pages

  • March 2020
    M T W T F S S
    « Feb    
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  
  • Flag Counter
  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.