Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Hootsuite and the Social Media Curriculum

I’ve been training people in Hootsuite for the last three years. The desktop and mobile dashboard system was designed to integrate and manage social media applications like Facebook, Google+, LinkedIn and Twitter. Some others you might recognize are Foursquare, MySpace, WordPress, TrendSpottr, and Mixi. While it has some competition, it is still the best social […]

Emerging Areas of Digital Media Expertise, Part 1

A couple of years ago I was working with a group of Digital Media MBA students doing an independent study course and it helped me conceptualize some changes going on in the industry and related employment changes. In extensive discussions about their goals and their perspective on the dynamic high-tech sector in Austin, I began […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

DETERMINING COMPETITIVE ADVANTAGES FOR DIGITAL MEDIA FIRMS, PART 2

In a previous post, I discussed some structural characteristics of competitive advantages for digital media firms. Using the framework laid out in Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies as a framework and a point of departure, I was able to extend their analysis of traditional media companies to the […]

Digital Media Archetypes

The digital world is competitive, but quite enticing for people looking to explore their capabilities to produce creative and imaginative content. Companies struggle in a competitive environment and it takes commitment and intensive skill sets to be successfully employed in the digital fields. One way to look at the requirements are in terms of some […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about ten years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics and how the US economy works. I recently applied the Fed simulation to an MBA course […]

Three Levels of Digital Media Metrics

As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.

Banner Years – The Resurgence of Online Display Ads

Although second to keyword advertising, display ads continue to be a major revenue source for web publishers.[1] While search-based advertising continues its astonishing ascendency, “banner ads” continue to be a workhorse for marketing efforts. Revenues continue to rise and the addition of Facebook as a potent new advertising vehicle has added a new competitive spirit […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.