Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

YouTube Meaning-Creating Practices

Youtube has emerged as the primary global televisual medium, attracting about 1.3 billion viewers from countries around the world with over 5 billion videos watched every day. People suck up some 3.25 billion hours of YouTube videos each month and over ten thousand Youtube videos generated over 1 billion views since they were posted. Youtube […]

Anchoring Television News

“The news is privileged discourse, invested with a special relation to the Real.” – [1] The news anchor is a finely tuned instrument for television performance. Unlike print journalism where disembodied letters of information suggest an objective third person, the televisual anchor is intimate and direct. They lead the viewer through the news while “anchoring” […]

Digital Spreadsheets – The Time-Space Power of Accounting, Part 1

The digital spreadsheet was designed as an electronic document in which data was arranged in the rows and columns of a matrix and could be manipulated and used in calculations. It combined listing, tabling, and other formulaic calculations to create a new imaginative technology that transformed modern finance and the management of organizations. While the spreadsheet handles various types of information, accounting information is some of the most effective and its power is accelerated by an organization’s information technology.

CISCO SYSTEMS: FROM CAMPUS TO THE WORLD’S MOST VALUABLE COMPANY, PART TWO: Starting Up the Tech

Len Bosack and Sandy Lerner left Stanford University in December 1984 to launch Cisco Systems, a California-based company known for innovative networking devices. Packet-switched data communications, the key technology of the Internet was in its infancy and leading companies like IBM were slow to make the major innovations needed for its success. So the recently […]

Digital Spreadsheets – Part 5 – Ease and Epistemology

To pick up the story, I started this analysis of the spreadsheet looking at the emergence of Lotus 1-2-3 within the context of the 1980s. This included the importance of the personal computer and the Reagan Revolution – characterized the by the commercialization of Cold War technologies, and the globalization and increasing financialization of individual […]

Hootsuite and the Social Media Curriculum

I’ve been training people in Hootsuite for the last three years. The desktop and mobile dashboard system was designed to integrate and manage social media applications like Facebook, Google+, LinkedIn and Twitter. Some others you might recognize are Foursquare, MySpace, WordPress, TrendSpottr, and Mixi. While it has some competition, it is still the best social […]

Lotus Spreadsheets – Part 4 – Symbols and Lists as Administrative Technologies

Spreadsheets like Lotus 1-2-3 were designed to facilitate organizational coordination and activity by setting up relationships between symbolic and material resources. Using a grid structure, spreadsheets achieve their efficacy by combining the following components: symbolic representation; lists; tables; cells and; formulas. In this post I will examine how the first two components, symbolic representations and […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.