Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Oliver Stone’s Platoon: Jesus Christ Superstar vs. the Marlboro Man

In Oliver Stone’s award-winning film, Platoon (1986), Charlie Sheen plays Chris Taylor, a “coming of age” infantry soldier trying to reconcile his identity between the influences of two sergeants in his US Army platoon. The setting is the Vietnam War circa late 1967. The sergeants, played William Dafoe and Tom Berenger, were directed to represent […]

Memes, Propaganda, and Virality

Discussion of the power of memes and their ability to be diffused virally.

Letteracy and Logos

“Letteracy” suggests a larger conversation about global visual culture and why people are increasingly more interested in the impact of typography in our media world.

YouTube Meaning-Creating (and Money-Making) Practices

Note: This is required reading for my Visual Rhetoric and IT class. Youtube has emerged as the primary global televisual medium, attracting about 1.3 billion viewers from countries around the world with over 5 billion videos watched every day. People suck up some 3.25 billion hours of YouTube videos each month and over ten thousand […]

Lasswell and Hall – Power and Meaning in Media

Harold Dwight Lasswell was one of the founding influences on the formation of the study of communication, media studies, and sociology. Stuart Hall was a Rhodes Scholar from Jamaica who helped pioneer an area of research at Birmingham Open University that was later coined British Cultural Studies. Both contributed significantly to media studies during their […]

Spreadsheets and the Rhetoric of Ratios

In this post, I examine the figuring of ratios as a conceptual technique for constructing systems of understanding in the modern political economy. The ratio is an important mathematical device for reality construction in a wide range of activities, but their role in financial and management environments are especially notable. These type of ratios are […]

Digital Disruption in the Film Industry – Gains and Losses – Part 2: Non-Linear Editing

In 1999, The Matrix (1999) won 4 Oscars with the Avid, a non-linear video editing computer system, that launched a revolution in the production of audio-visual materials. A new years before, James Cameron edited much of Titanic (1997) himself with an Avid application on a computer at his house. This post returns to the theme […]

The Cyberpunk Genre as Social and Technological Analysis

I once taught a Freshman seminar at New York University in Information System Management (ISM). The course was introductory and only two credits, so I felt we needed a focused yet comprehensive set of analytical concepts to shape our discussions and assignments about ISM in the modern world. I decided to use the “cyberpunk” genre […]

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.