Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

E-Commerce and the Holidays

Posted on | January 3, 2011 | No Comments

By almost all accounts, it was a record holiday season for global e-commerce.

Comscore, one of the major trackers of e-commerce results recorded holiday season retail e-commerce spending for the first 56 days (November – December 2010) at $30.81 billion, a 13-percent increase over the same time period a year before. The week before Christmas was up 17 percent with $2.45 billion in spending.

CyberMonday, the first weekday after the Thanksgiving holidays reportedly experienced its first billion dollar day. While the day had never been a particularly lucrative one for retailers before the Internet, the increasing hype has actually made it into a major shopping day.

An IBM company, Coremetrics, reported that the individual online shopper spent an average of $194.89. This was up 8.3% from the $180.03 spent last year with richer shoppers driving the sales of luxury items up 24.3% over 2009 with jewelry doing particularly well. One trend worth watching is the use of mobile devices which were used for sales by about 4% of the digital shoppers. Some good news for employers concerned about a day of lost productivity was that shopping appeared to peak around 9am leaving employees to put in a full day’s work. Download their full report.

Factors driving the success included offers of free shipping, aggressive discounts and the ability to capture repeat sales by emailing customers from the previous year.

Projections for Asia were even higher with the Chinese expected to have a larger percentage of online shoppers buying online on CyberMonday than the US or Europe reported Retail in Asia.

Share

Anthony

Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications.

Comments

Leave a Reply





  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Calendar

    September 2020
    M T W T F S S
     123456
    78910111213
    14151617181920
    21222324252627
    282930  
  • Pages

  • September 2020
    M T W T F S S
     123456
    78910111213
    14151617181920
    21222324252627
    282930  
  • Flag Counter
  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.