Global E-Commerce Report Focuses on Logistics

Posted on | April 27, 2011 | No Comments

It’s one thing to have your customer peruse your site, pick a product, and pay for it; it’s another to have it delivered quickly and safely.

The recent Global E-Commerce Delivery Report 2011 focuses on the latter, getting your physical product to the customer. The report was produced by the Hamburg, Germany market research firm yStats.com and shows that the efficiency and speed of logistics have become important e-commerce factors in the competition for customers and sales. It presents facts, figures and trends about e-commerce deliveries within 22 countries with the recognition that online delivery performance can serve as a source of competitive advantage.

Some of the topics include an evaluation of free shipping days, delivery options in different countries, the ecological footprint of various delivery options, and the role of store-pickup programs. It also has a number of case studies of both e-commerce sites and deliverers in different countries. For example, American Apparel, Borders and French’s 3 Suisses e-commerce site as well as German logistics companies supporting e-commerce such as Deutsche Post / DHL, DPD, GLS, Hermes and UPS.

Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications. © ALL RIGHTS RESERVED

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