Banner Years – The Resurgence of Online Display Ads
Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]
Remembering New York’s “Silicon Alley”
Spring 2010 marks the ten year anniversary of the collapse of the dot.com market. Share prices of Internet-related companies dropped dramatically. NASDAQ, the online stock exchange that specializes in high tech stocks declined over 3000 points from a high of just over 5,000 in March of 2000. Venture capital continued to prop up the NYC market through 2000 but firms came under increased scrutiny to become profitable.