Banner Years – The Resurgence of Online Display Ads
Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]
Remembering New York’s “Silicon Alley”
Spring 2010 marks the ten year anniversary of the collapse of the dot.com market. Share prices of Internet-related companies dropped dramatically. NASDAQ, the online stock exchange that specializes in high tech stocks declined over 3000 points from a high of just over 5,000 in March of 2000. Venture capital continued to prop up the NYC market through 2000 but firms came under increased scrutiny to become profitable.
Referencing this Material
About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
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