Memes, Propaganda, and Virality
Discussion of the power of memes and their ability to be diffused virally. Memes are designed to crystallize or fix sets of meanings that Neil Postman argued causes us react quickly and emotionally. They draw on bits of culture, such as slogans, cartoon images, and brand items that are small and easily remembered. They are packaged semiotically with images and text juxtaposed in ways that invite us to construct more complex associations.
Virality and the Diffusion of Music Videos
According to Unruly Media, the top spot on the list of all-time viral shares belongs to the video by Jennifer Lopez – On The Floor featuring Hispanic-American rapper Pitbull. The disco duet leads the virality list with 37,405,834 Facebook shares and 271,177 Twitter shares since March of 2011.
Viral Marketing and Network Effects
Hotmail was one of the first companies to capitalize on network effects when founders Sabeer Bhatia and Jack Smith began to offer web-based free email accounts in the summer of 1996. Previously, people would access their email accounts by logging into their email accounts through a PC or mainframe terminal at a university, corporation, or […]
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Recent Posts
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- Diffusion and the Five Characteristics of Innovation Adoption
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- Global E-Commerce Report Focuses on Logistics
- United Nations Looks to Transform with Integrated ICT and ERP
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- Google’s Competitive Advantages – Fixed Costs
- The University of Hawaii and the History of Non-Linear Editing
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- The FCC’s First Computer Inquiry
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- My Top Social Media Books
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- Multimedia and Multiple Intelligences
- Wanted: Top Skills in Information System Management
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- Comcast and General Electric Complete NBC Universal Deal
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Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
Citing a post in APA style would look like:
Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from https://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015.
About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
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- sustainable development
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- telegraphic political economy
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The opinions expressed here do not necessarily reflect the views of my employers, past or present.