Memes, Propaganda, and Virality
Discussion of the power of memes and their ability to be diffused virally.
Virality and the Diffusion of Music Videos
According to Unruly Media, the top spot on the list of all-time viral shares belongs to the video by Jennifer Lopez – On The Floor featuring Hispanic-American rapper Pitbull. The disco duet leads the virality list with 37,405,834 Facebook shares and 271,177 Twitter shares since March of 2011.
Viral Marketing and Network Effects
Hotmail was one of the first companies to capitalize on network effects when founders Sabeer Bhatia and Jack Smith began to offer web-based free email accounts in the summer of 1996. Previously, people would access their email accounts by logging into their email accounts through a PC or mainframe terminal at a university, corporation, or […]
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Citing a post in APA style would look like:
Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015.
About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
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- books and films
- characteristics of digital media
- creative cities
- creative industries
- crisis communications
- cultural Industries
- data analytics and meaning
- democratic political economies
- digital coordination
- digital destruction
- digital geography
- digital media economics
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- digital spreadsheets
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- how IT came to rule the world
- intellectual property
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- meaning makers
- meaningful play
- media strategies
- mobile technologies
- multimedia
- political economies in sf
- political economy of media
- science and technology studies
- smart new deal
- social media
- space systems
- strategic communications
- sustainable development
- technologies of meaning
- telecom policy and net neutrality
- telegraphic political economy
- telelearn/telework
- the cold war
- the smith effect
- uncategorized
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The opinions expressed here do not necessarily reflect the views of my employers, past or present.