Granted, one always has to consider the “reality distortion field (RDF)” in any Jobs pronouncement, but HTML 5 is picking up momentum. It wasn’t long before Microsoft announced it would support HTML5 in its new IE 9 browser, joining the ranks of Apple’s Safari, Google’s Chrome, Firefox, and Opera. The code is rather useless without the cooperation of the dominant browsers.

One controversial issue is the choice of H.264 video encoding technology that is problematic for Mozilla due to the patents filed in countries throughout the world. The open-source browser doesn’t have the deep pockets of Apple, Google, and Microsoft and has pushed Theora video encoding technology instead. Is this an attempt to destroy the Mozilla Firefox browser?

Jobs disputed Adobe’s claim that much of the web’s video and games would not be accessible without Flash. He cited the adoption of HTML5 video players by major media websites like ABC, CBS, CNN, MSNBC, ESPN, Facebook, Flickr, Fox News, National Geographic, Netflix, NPR, People, Time, Sports Illustrated, The New York Times, The Wall Street Journal, and even YouTube. Developers like the elimination of the awkward ‘Object’ tag that has been replaced with more focused and robust tags such as ‘video’ and ‘audio’ that allow them to add specific attributes for multimedia applications within web browsers. For example, the “onemptied” media event attribute specifies the script to be run at the conclusion of an audio or video file.

So a debate is on about the merits of Flash and the potential of HTML5. Flash is striving to stay relevant. It has become H.264-compatible, for example, and works in some applications with touch interfaces. HTML 5, however, has broached Flash’s primary domain by incorporating scalable vector graphics and is challenging Flash’s strength in animation. Many developers are heavily invested in the Flash technology and will continue to use and defend it – but HTML 5 is likely a game-changer.

Anthony J. Pennings, PhD has been on the New York University faculty since 2001 teaching digital media, information systems management, and global political economy.

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