Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Meanings that Mean Something

Posted on | June 2, 2010 | No Comments


I’m back from a month off to finish up the semester and even harder, prepare for the summer.


I wanted to start off again by drawing attention to an interesting book, Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, by Steve Diller, Nathan Shedroff, and Darrel Rhea

One of the things they did was to try to identify commonalities in the types of meaning people value by interviewing people from different cultures and countries. I’ll refer you to their website but have a look through their preliminary list as well.

(in alphabetical order)

1. Accomplishment
2. Beauty
3. Community
4. Creation
5. Duty
6. Enlightenment
7. Freedom
8. Harmony
9. Justice
10. Oneness
11. Redemption
12. Security
13. Truth
14. Validation
15. Wonder

This is a great list to help think about cultural and experience industries.

Share

© ALL RIGHTS RESERVED

AnthonybwAnthony J. Pennings, PhD is the Professor of Global Media at Hannam University in South Korea. Previously, he taught at St. Edwards University in Austin, Texas and was on the faculty of New York University from 2002-2012. He also taught at Victoria University in Wellington, New Zealand and was a Fellow at the East-West Center in Hawaii in the 1990s.

Comments

Comments are closed.

  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • Traffic Feed

  • Recent Posts

  • Pages

  • RSS CNN.com – RSS Channel – App Tech Section

    • Untitled
      Just as we now realize that fast food was "engineered to addict us," says author Franklin Foer, we must recognize the role that Big Tech plays in "shaping our future as a species."
    • Untitled
      One Russian-linked campaign posing as part of the Black Lives Matter movement used Facebook, Instagram, Twitter, YouTube, Tumblr and Pokémon Go and even contacted some reporters in an effort to exploit racial tensions and sow discord among Americans.
    • Untitled
      The Rosetta spacecraft was launched in 2004 and arrived at Comet 67P/Churyumov-Gerasimenko on August 6, 2014, becoming the first probe to rendezvous with a comet. On November 12, Rosetta dropped its Philae lander to the comet's surface -- another first. But Philae bounced and didn't grab onto the comet in its designated landing spot. After […]
    • Untitled
      Digital artist Jan Frojdman spent three weeks shifting through 33,000 images obtained from NASA to create this 3D model of Mars.
    • Untitled
      Members of the Cassini mission say goodbye to the spacecraft, their coworkers and some long-held traditions.
  • October 2017
    M T W T F S S
    « Aug    
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  
  • Crossword of the Day

  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.