Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

The Move to “Smart TV”

Posted on | June 16, 2010 | No Comments

You TubeOK, so you think the term “Smart TV” is an oxymoron. Still, something is afoot here with Google, and to a lesser extent Apple (not to be underestimated) getting into the mix for the creation of a post-network television environment. I’m teaching a New Technologies in Advertising and Public Relations course this summer at NYU and we got a gift on the first day of class when Google announced a cooperative agreement with Sony Television, Intel, and Logitech to produce a new viewing (and advertising) experience called Google TV.

This video from Geek.com provides an explanation and some visuals of the user experience. (Click on the expanding arrows for a full screen view)

Consumer acceptance is crucial, but so is advertising support.

Google has risen to be the top-selling advertising firm in the world with over $20 billion in 2009 revenues. This beats the US $14 billion behemoths Omicom and WPP as well as other top advertising holding companies Interpublic, and Publicis, both with around $5 billion in 2008 revenues.

Can we add another $50 billion to Google’s revenues with the move to Smart TV?

Stay tuned to this channel for more on Google TV as I’m writing a paper on the topic for a conference in Hawaii in two weeks.

Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global political economy.

Comments

Leave a Reply





  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from https://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter
  • Pages

  • Calendar

    March 2024
    M T W T F S S
     123
    45678910
    11121314151617
    18192021222324
    25262728293031
  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.