Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Diffusion and the Five Characteristics of Innovation Adoption

Rogers was concerned that for individuals to adopt an innovation, they must make a conscious decision that overcomes their uncertainty about the product or process. He wrote that the innovation was not in itself enough to convert people. They may need to be convinced through a communication process that provides some evidence of future value, that ensures them that the innovation fits their value system, and that it does so without severely disrupting their established habits and practices.

Electric Money Never Sleeps

Money used to sleep a lot. It would nap while waiting for a telex message to go out. It would doze off while waiting for a telephone connection. It would slumber on railroad routes. It would hibernate on transoceanic crossings. By the mid-20th century, money developed insomnia. Computers and telecommunications were being used together to […]

From Sputnik Moment to the Reagan Revolution

President Obama has mentioned the Sputnik satellite several times in speeches over the last few years to refer to the contemporary challenges facing the US such as climate change, oil depletion and the decline of the American economy. Most recently in the 2011 State of the Union address, he spoke of the Soviet Union’s space […]

Best IT/Media Policy Books

Sometimes I wonder if social media, as important as it is, is shielding us from the other important influences IT is having in our lives from the financial crisis we are recovering from, the way we conduct war and espionage, and the structural problems inherent in our economy.

Digital Destruction

Although I have often been quite optimistic about the changes brought on by these technologies at times, I don’t want to discount the destructive aspects of the microprocessor revolution and its impact on real people. As someone who monitors the effects of media and IT, I knew I wanted to pursue this notion of the destructive aspects of digitalization.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.