Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Cisco Systems: From Campus to the World’s Most Valuable Company, Part One: Stanford University

Cisco Systems emerged from employees and students at Stanford University in the early 1980s to become the major supplier of the Internet’s enigmatic plumbing. In the process, it’s stock value increased dramatically and it became the largest company in the world by market capitalization. Cisco originally produced homemade multi-platform routers to connect campus computers through […]

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

Emerging Areas of Digital Media Expertise, Part 3: Global Knowledge and Geopolitical Risk

This is the third post of a discussion on what kind of knowledge, skills, and abilities are needed for working in emerging digital media environments. It is recognized that students gravitate towards certain areas of expertise according to their interests and perceived aptitudes and strengths. In previous posts, I discussed Design, Technical, and Strategic Communication […]

TPP and the Role of Intellectual Property in the US Export Economy

With the Trans-Pacific Partnership (TPP) trade deal under discussion, it’s useful to look at some of the changes in the world economy, and specifically the US export economy and the increasing role of intellectual property (IP). As it stands, I’m not for the trade deal, but I feel it’s important to parse through the details […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Lotus Spreadsheets – The Killer App of the Reagan Revolution – Part 2 – Spreadsheet Capitalism Emerges

In order to understand the widespread adoption of the spreadsheet during the “Reagan Revolution” and its political-economic implications, it is important to understand the context in which it emerged. In Part 1, I identified a number of characteristics of the Reagan Revolution that allowed the electronic spreadsheet to flourish. This included wide-scale deregulation and other […]

The Transformation of Telecom to Global IP, GATT to GATS

In a previous post I wrote about how the U.S. Clinton-Gore administration used the notion of the Global Information Infrastructure (GII) to push for the adoption of Internet protocols through multilateral trade negotiations and telecom privatization. Below I address how the inclusion of services in trade talks helped facilitate the international spread of the Internet […]

The Surveilling Eye of Global Financial News

Surveillance of the world is considered an important function of media systems and plays a unique role in the financial industry. Furthermore, it is important to place the analysis of financial news within the political context of a larger techno-structural environment of global financial trading that works to discipline countries, companies and people around the world. The implications of this global web have been amplified by the extraordinary volume and velocity of the system that sees tens of trillions of dollars of trades transacted every day.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.