Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

DETERMINING COMPETITIVE ADVANTAGES FOR DIGITAL MEDIA FIRMS, PART 2

In a previous post, I discussed some structural characteristics of competitive advantages for digital media firms. Using the framework laid out in Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies as a framework and a point of departure, I was able to extend their analysis of traditional media companies to the […]

Determining Competitive Advantages for Digital Media Firms, Part 1

In the Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave provide a general critique of upper media management. The authors argue these moguls are preoccupied with “fantastical factors” that do little to provide high returns on capital, market share stability or shareholder […]

Digital Media Archetypes

The digital world is competitive, but quite enticing for people looking to explore their capabilities to produce creative and imaginative content. Companies struggle in a competitive environment and it takes commitment and intensive skill sets to be successfully employed in the digital fields. One way to look at the requirements are in terms of some […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about ten years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics and how the US economy works. I recently applied the Fed simulation to an MBA course […]

Diffusion and the Five Characteristics of Innovation Adoption

I recently supervised a Master of Science thesis at New York University that dealt with the adoption of social media technologies in a B2B sector.[1] I recommended the student start with the theories of Everett Rogers whose work on the “diffusion of innovations” has been increasingly applied to the marketing of technological innovations, including digital […]

Wanted: Top Skills in Information System Management

The market for information tech and systems management skills is starting to look good again, despite a continued trend to look offshore. The following are some of the ISM (Information Systems Management) skills in demand and what talented professionals are making. ABAP (Advanced Business Application Programming) ABAP, pronounced as ‘ah-bop’, is a high level application-specific […]

Informating the Subject: Reflecting on Zuboff’s Future of Power and Work

Shoshana Zuboff’s In the Age of the Smart Machine: The Future of Work and Power (1988) was one of the more interesting inquiries into the processes of computerization and electronic communications to emerge out of the 1980s. While suffering from a number of deficiencies that will be discussed later, it nonetheless represented a serious and […]

Some Economics of Social Media

I say communication because while social media often involves media content, it adds a new dimension by giving users a voice either through user-generated content or/and its ability to critique, review, and comment on that content.

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.