Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

The North-South Politics of Global News Flows

This research argues that the road for the international Internet and e-commerce was substantially paved by the attempts to free up the global flows of financial news and information needed for the new regime of digital monetarism.

Five Generations of Wireless Technology

The term “generations” has been applied to wireless technology classifications as a way to refer to the major disruptions and innovations in the state of mobile technology and associated services. These innovations include the move to data and the Internet protocols associated with convergence of multiple forms of communications media (cable, mobile, wireline) and the wide array of services that are becoming increasingly available on portable devices like laptops and smartphones. We are now on the cusp of the 5th generation rollout of wireless services with intriguing implications for enterprise mobility, “m-commerce,” public safety and a wide array of new entertainment and personal productivity services.

From Gold to G-20: Flexible Currency Rates and Global Power

When British author Ian Fleming published the James Bond spy novel, Goldfinger in 1959, the world was locking into a new framework for managing global trade and foreign exchange transactions. The New Deal’s Bretton Woods agreements tied participating currencies into a fixed exchange rate with the US dollar that itself was tied to $35 for […]

THE EXPERIMENT, Part I: NEW ZEALAND AS THE WORLD MODEL FOR DIGITAL MONETARISM

Starting “Down Under” One of the first “guinea pigs” for the new system of digital monetarism was New Zealand. A one time a leader in the development of the “welfare state,” the small two-island nation-state in the deep Pacific Ocean had run into economic problems by the early 1980s. It had borrowed heavily during the […]

Characteristics of Economic Goods and their Social Implications

In a previous post, I wrote about how media products can be considered “misbehaving economic goods” because most don’t conform to the standard product that is individually owned and consumed in its entirety. Economics is mainly based on the assumption that when a good or service is consumed, it is used up wholly by its […]

Russian Interference, Viral Sharing, and Friends Lying to Friends on Social Media in the 2016 Elections

As discussed previously, social media is now a central part of modern democracies and their election processes. This was touted in the Obama presidential election in 2008 but became even more evident in the 2016 U.S. election, notably for unexpected 304-232 electoral college victory by Donald Trump. The real estate magnate and reality show TV […]

CISCO SYSTEMS: FROM CAMPUS TO THE WORLD’S MOST VALUABLE COMPANY, PART TWO: Starting Up the Tech

Len Bosack and Sandy Lerner left Stanford University in December 1984 to launch Cisco Systems, a California-based company known for innovative networking devices. Data communications, and particularly, packet-switching, the key technology of the Internet, was in its infancy. Leading computer companies like IBM were slow to make the major innovations needed for its success. So […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.