Anthony J. Pennings, PhD


Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

Posted on | December 28, 2014 | No Comments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies.

1) Managing creative work and digital innovation
2) Assessing digital threats and opportunities
3) Understanding global media and cultural trends
4) Marketing content and producing multiple revenue streams
5) Managing digital labs and facilities
6) Ensuring intellectual property rights and obtaining permissions
7) Producing, capturing, digitizing, archiving and distributing digital content
8) Encrypting and securing digital content
9) Preparing digital content for local markets
10) Working with diverse in-house and third party partners/vendors to construct working media-related applications
11) Planning and designing digital work flows and collaborating networks
12) Monitoring and evaluating network performance and content delivery networks
13) Developing metrics for key performance, strategic, and management requirements
14) Develop continuity plans in case of security, personnel, equipment or environmental failures
15) Recruiting, managing and evaluating other key personnel
16) Evaluating and implementing various e-payment solutions for both B2B and B2C operations
17) Working with senior management and Board of Directors to establish current and long range goals, objectives, plans and policies
18) Working with established creativity suppliers such as stars, independent producers, and agents
19) Discerning how complex international legal environments influence intellectual property rights, consumer rights, privacy, and a various types of cybercrimes
20) Coordinating with data centers for hosting and storage needs
21) Manage remote projects and collaborate with colleagues and third party vendors via mediated conferencing
22) Researching and applying best practices within cultural/media industries
23) Understanding how different countries specify, regulate, and audit security systems of network and information systems
24) Use data mining techniques for capturing and utilizing unstructured data
25) Utilize project management skills and monitoring technologies such as Excel spreadsheets and methodologies such as SDLC waterfall, RAD, JAD, and Agile/Scrum
26) Licensing and obtaining legal rights to merchandise and characters
27) Understand the dynamics of the digital content lifecycle
28) Assessing competitive advantages and barriers to entry
29) Implement and monitor social media campaigns
30) Anticipate the influence of macroeconomic events such as business cycles, inflation, as well as changes in interest rates and exchange rates on an organization’s sustainability
31) Developing geo-location and geo-fencing applications
32) Understanding what the Adobe products can create
33) Conduct usability studies on user interfaces
34) Shoot and edit a 30 second ad on a smart phone
35) Understand how users read website and mobile phone apps



AnthonybwAnthony J. Pennings, PhD is the Professor of Global Media at Hannam University in South Korea. Previously, he taught at St. Edwards University in Austin, Texas and was on the faculty of New York University from 2002-2012. He also taught at Victoria University in Wellington, New Zealand and was a Fellow at the East-West Center in Hawaii during the 1990s.


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    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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