Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Pressing Global Standards for Internet Protocols

Standards sometimes emerge out of functionality, sometimes out of cooperation, and often out of pure economic power. Each of these conditions was present in the fight to develop telecommunications equipment for international data communications during the early 1970s.

Digital Spreadsheets – Techno-Epistemological Power over People and Resources

In previous posts, I wrote that digital spreadsheets had emerged as a constitutive technology that can shape perceptions, organize resources, and empower control over the lived experiences of people and the dynamics of social organizations. In this post, I look at how communicative, command, and cultural dynamics provide an important context for the use of […]

Digital Content Flow and Life Cycle: The Value Chain

In this post, I connect the idea of the digital content life-cycle to the concept of a value chain. E-commerce and other digital media firms can use this process to compare and identify value-creating steps and prioritize them within the organization’s workflow. They also become important in anticipating and analyzing needed human competences and digital […]

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

The FCC Helps Business Go “Online”

The use of computers was starting to become an important tool for businesses by the mid-1960s and with the introduction of timesharing, a communications component was adding value and enhancing productivity. Factories began using data processing to control chemical flows and machine tools and warehouses used them to monitor inventories. Bank branch offices started to […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Management and the Abstraction of Workplace Knowledge into Big Data

The factory of the future will have only two workers: a man and a dog. The human being’s job is to feed the dog, whose function is to keep the man away from the machine. – Warren Gameliel Bennis Understanding information technologies and the emergence of “big data” in the workplace requires some scrutiny of […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about 10 years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics, monetary policy, and how the US economy works. I developed it initially to make my macroeconomics […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.