Visual Rhetoric Analysis of Social Media: YouTube Channels and Memes
What makes a successful YouTube channel? What meaning-making practices are used to make a channel interesting, or informative, or enjoyable? What story is being told, who is telling it, and how is it being told? How are people making money from it? These are some of the main questions we address in the final project […]
The Framing Power of Digital Spreadsheets
The power of framing in digital spreadsheets arises from the ability to define what data is included, how it is processed by functions or formulas, and the visual or numerical emphasis placed on specific inputs and outcomes. Spreadsheets exert framing power through selecting and prioritizing data, formula logic and embedded assumptions, standardization and norms, simplifying complex realities, and selective presentation of results.
AI and Remote Sensing for Monitoring Landslides and Flooding
Invited remarks prepared for the 2024 United Nations Public Service Forum ‘Fostering Innovation Amid Global Challenges: A Public Sector Perspective.’ Songdo Convensia, the Republic of Korea 24 -26 June 2024. Organized by the Ministry of the Interior and Safety (MOIS), Republic of Korea. Thank you very much for this opportunity to address how science and […]
Digital Disruption in the Film Industry – Gains and Losses – Part 3: Digital FX Emerges
“To succeed predictably, disruptors must be good theorists.” – Clayton Christensen I had a chance to attend a special showing of The Wrath of Khan (1982), the second Star Trek movie, with my daughter a few years ago at the University of Texas in Austin. It included a live appearance by William Shatner, who starred […]
The Digital Spreadsheet: Interface to Space-Time, and Beyond?
The digital spreadsheet, a visual interface, uses language and numerical information organized for intelligibility and uses media and mathematical formulas to initiate horizontal and vertical causation. The spreadsheet interfaces the conscious agent with space-time and the quantum realm to operate in the space-time reality and to “summon” new realities through the acts of writing and measurement.
The Expanse: Cyberpunk in Space
The 4 Cs of Cyberpunk is a framework to conduct a genre inquiry and build knowledge by addressing the categories and letting them discipline the investigation. I’ve been using it more to develop a socio-technical analysis develop a socio-technical analysis of various tech products in areas such as AI, energy, biochemistry, nanotechnology, robotics, and even space travel. Still, in this case, I’m using it for traditional genre analysis to get a sense of where science fiction is guiding our imagination. What is it saying about who we are and where we are heading as a civilization?
The Techno-Epistemology of Databases, Part I
Techno-epistemology refers to knowledge produced, categorized, and certified within a particular technological context. In particular, it asks how the characteristics of the technology shape the ways of perceiving, recording, and organizing knowledge. Database technology and management are at the nexus of systematizing knowledge in the organization.
Analyzing YouTube Channels
We are pushing the realms of media analysis here by taking film and television studies and applying it to a new visual medium – YouTube.
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About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
Writings by Category
- artificial intelligence
- automatrix
- books and films
- characteristics of digital media
- creative cities
- creative industries
- crisis communications
- cultural Industries
- data analytics and meaning
- democratic political economies
- digital coordination
- digital destruction
- digital geography
- digital media economics
- digital media management
- digital monetarism
- digital spreadsheets
- disruption
- dystopian economies
- educational innovations
- electric money
- enabling frameworks
- enterprise systems
- financial news
- financial technology
- food policy and security
- futurists
- geopolitical risk
- global communications
- global e-commerce
- health IT
- how IT came to rule the world
- intellectual property
- journalism
- meaning makers
- meaningful play
- media strategies
- mobile technologies
- multimedia
- political economies in sf
- political economy of media
- science and technology studies
- sensing technologies
- smart new deal
- social media
- space systems
- strategic communications
- sustainable development
- technologies of meaning
- technology management
- telecom policy and net neutrality
- telegraphic political economy
- telelearn/telework
- the cold war
- the smith effect
- uncategorized
- visual literacy and rhetoric
