Anthony J. Pennings, PhD


Global E-Commerce Report Focuses on Logistics

Posted on | April 27, 2011 | No Comments

It’s one thing to have your customer peruse your site, pick a product, and pay for it; it’s another to have it delivered quickly and safely.

The recent Global E-Commerce Delivery Report 2011 focuses on the latter, getting your physical product to the customer. The report was produced by the Hamburg, Germany market research firm and shows that the efficiency and speed of logistics have become important e-commerce factors in the competition for customers and sales. It presents facts, figures and trends about e-commerce deliveries within 22 countries with the recognition that online delivery performance can serve as a source of competitive advantage.

Some of the topics include an evaluation of free shipping days, delivery options in different countries, the ecological footprint of various delivery options, and the role of store-pickup programs. It also has a number of case studies of both e-commerce sites and deliverers in different countries. For example, American Apparel, Borders and French’s 3 Suisses e-commerce site as well as German logistics companies supporting e-commerce such as Deutsche Post / DHL, DPD, GLS, Hermes and UPS.


Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications. © ALL RIGHTS RESERVED


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    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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