Digital Disruption in the Film Industry – Part 5: Generative AI Platforms for Video Synthesis
Cinema is shifting from industrial production, to computational synthesis. The camera is no longer the exclusive machine of cinema. Increasingly, the model is.
Poovey, Giddens, and Goody on the Significance of Double-Entry Book-Keeping for the Modern Economy
Poovey’s account is more deconstructive, exposing how balance rhetorically depoliticizes economic knowledge (aligning with critical histories of facticity), whereas Giddens’s is more reconstructive, treating bookkeeping as an enabling infrastructure for modernity’s dynamic time-space power without deeply interrogating its ideological masking function. Together, they illuminate how the SACT Stack’s foundational “balance” operates as both a rhetorical/epistemological achievement (Poovey) and a temporal-storage/power mechanism (Giddens), sustaining the apparent objectivity and global synchronization of spreadsheet capitalism’s endless ledgers.
The Ghost in the Grid: Interpretants and Calculable Traces in Spreadsheet Capitalism
The spreadsheet, as a computational medium, transforms heterogeneous material realities into standardized symbolic inscriptions. To understand this transformation, semiotic theory offers two powerful but distinct conceptual tools: Charles Sanders Peirce’s notion of the interpretant and Jacques Derrida’s concept of the trace. While Peirce emphasizes the generative continuity of meaning through interpretive mediation, Derrida foregrounds the structural absence and deferral that inhabit all signification. Taken together, these frameworks illuminate how the numbers and letters populating financial spreadsheets function as representations of the messy, contingent world.
APEC Presentation: Healing the COP (Common Operating Picture) with AI and APIs for Disaster Management
Among the various mechanisms and tools, we focused on the Common Operational Picture (COP) as a mediation tool that can incorporate novel technologies, such as AI and APIs, and create value for disaster leadership in response to climate variance and data variance. COP is a shared, real-time view of operational data for decision-makers, teams, and agencies involved in multi-agency disaster risk reduction operations. By providing up-to-date information through dashboards and alerts, COP supports situational awareness and coordinated action.
Public and Private Goods: Social and Policy Implications
In a previous related posts, I wrote about how digital content and services can be considered “misbehaving economic goods” because most don’t conform to the standard product that is individually owned and consumed in its entirety. In this post, I expand that analysis to a wider continuum of different types of public and private goods. […]
Analyzing YouTube Channels
We are pushing the realms of media analysis here by taking film and television studies and applying it to a new visual medium – YouTube.
Hypertext, Ad Inventory, and the Use of Behavioral Data
A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.
Digital Disruption in the Film Industry – Gains and Losses – Part 2: Non-Linear Editing
I examine the transformation of post-production practices with the advent of Non-linear Editing (NLE) and digital-enabled special effects (F/X), paying particular attention to the introduction of the Avid NLE. These technologies came about when computer micro-processing power was sufficiently miniaturized, and software applications became efficient enough for immediate interaction.
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About Me
Professor (full) at State University of New York (SUNY) Korea since 2016. Research Professor for Stony Brook University. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and global political economy
You can reach me at:
anthony.pennings@gmail.com
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
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