Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

The Increasing Value of Science, Technology, and Society Studies (STS)

Science, Technology, and Society Studies (STS) It explores how scientific knowledge, technological innovations, societal values, norms, and institutions influence and shape each other. Investigating the dynamic interplay between these three elements, it seeks to understand their cultural, economic, historical, ethical, and political dimensions.

The Digital Spreadsheet: Interface to Space-Time, and Beyond?

The digital spreadsheet, a visual interface, uses language and numerical information organized for intelligibility and uses media and mathematical formulas to initiate horizontal and vertical causation. The spreadsheet interfaces the conscious agent with space-time and the quantum realm to operate in the space-time reality and to “summon” new realities through the acts of writing and measurement.

Technostructural Stages of Global ICT for Development (ICT4D)

This post explores and outlines the following stages or phases of economic and social development utilizing information and communications technologies. The ICT acronym has emerged as a popular moniker, especially in international usage, for the digital technology revolution and is often combined with “development” to form ICT4D.

The Techno-Epistemology of Databases, Part I

Techno-epistemology refers to knowledge produced, categorized, and certified within a particular technological context. In particular, it asks how the characteristics of the technology shape the ways of perceiving, recording, and organizing knowledge. Database technology and management are at the nexus of systematizing knowledge in the organization.

Analyzing YouTube Channels

We are pushing the realms of media analysis here by taking film and television studies and applying it to a new visual medium – YouTube.

Building Dystopian Economies in Facebook’s Metaverse

Strangely relevant to the new emergence of virtual environments like Facebook’s Metaverse, the talk was held in downtown New York City at the Woolworth Building, known as the “Cathedral of Commerce” when it was built in 1913. The location was strangely appropriate given the topic, a wrap-up of a year-long project at New York University on Second Life. The project involved an animation class taught by Mechthild Schmidt-Feist, and my class, the Political Economy of Digital Media. I still have the tee-shirt my students gave me that says “Got Linden?” a reference to Second Life’s currency, the Linden.

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

YouTube Meaning-Creating (and Money-Making) Practices

Note: This is required reading for my Visual Rhetoric and IT class. Youtube has emerged as the primary global televisual medium, attracting about 1.3 billion viewers from countries around the world with over 5 billion videos watched every day. People suck up some 3.25 billion hours of YouTube videos each month and over ten thousand […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.