Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

ARPA and the Formation of the Modern Computer Industry, Part 2: Memex, Personal Computing, and the NSF

With World War II winding down, President Roosevelt asked Vannevar Bush, his “czar” of all federally funded scientific research, for a set of recommendations on the application of the lessons learned during the war. The President was particularly interested in how the scientific and technological advances achieved in the war effort could improve issues like […]

Digital Disruption in the Film Industry – Gains and Losses – Part 1: The Camera

In this post I introduce some of the issues in the move to digital cameras, within the context of disruptive innovation theory. The transition, which has taken decades, is worth examining through the lens Clay Christensen provides through his theory of innovative disruption. His theory examines how technology can start out “under the radar” with an inferior and cheaper version that is continuously improved until it disrupts a major industry.

Games and Meaningful Play

What is a game? What makes it fun? How can you design a game to provide a meaningful and rewarding experience? Rules of Play: Game Design Fundamentals by Katie Salen Tekinba and Eric Zimmerman is a great blend of theory and practical application and helps us understand the importance of “gameplay” – the emotional relationship […]

We shape our buildings and afterwards our buildings shape us

One of Marshall McLuhan’s most celebrated intellectual “probes” was a paraphrase of Winston Churchill’s infamous “We shape our buildings, and afterwards our buildings shape us.” Churchill was addressing Parliament some two years after a devastating air raid by the Nazis destroyed the House of Commons and was arguing for its restoration, despite the major challenges […]

Computer Technology and Problem-Based Learning (PBL)

Many computer labs are now designed around the concept of problem-based learning (PBL), a student-centered approach where participants work in groups to solve open-ended problems. Instead of teachers presenting relevant material first and then have students applying the knowledge to solve problems, PBL engages the students in the problem, inviting them to engage higher-order thinking […]

YouTube: Alice’s Rabbithole or Hypertext to Hell?

Edited remarks from the conference on YouTube: Ten Years After November 20, 2015 Hannam University Linton School of Global Business I’m happy to be a part of this commemoration of YouTube’s tenth year anniversary and thank Dr. Youngshin Cho for being our keynote speaker and enlightening us with his very informative talk.[1] Hopefully, you are […]

YouTube’s Tenth Year Anniversary

Well, YouTube is 10 years old. Or at least it’s been a decade since the first video was uploaded. On April 23rd, 2005, YouTube co-founder Jawed Karim uploaded an 18-second clip titled, “Me at the Zoo.” Here it is: By April 2015, YouTube had over 1 billion users. It was also uploading collectively over 300 […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.