Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

ICT4D and Digital Development in a Changing World

This year, 2022, marks the halfway point for the Agenda for Sustainable Development, aimed for completion by 2030. The Russian invasion of Ukraine is a serious threat to the material flows needed for renewable energies, as well as global climate and food security. Digital technologies may not be spared as well.

MMT in a Post-Covid-19 Environment

We hear the term “printing money” a lot, usually by gold or bitcoin enthusiasts who believe in establishing strict financial constraints. By establishing “hard money” and limiting the quantity of money in an economy, they hope to see their assets rise in value while keeping prices down. Certainly, governments do print some of their money for public use, but the preponderance of funds are entries in digital ledger accounts.

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

Five Generations of Wireless Technology

The term “generations” has been applied to wireless technology classifications as a way to refer to the major disruptions and innovations in the state of mobile technology and associated services. These innovations include the move to data and the Internet protocols associated with convergence of multiple forms of communications media (cable, mobile, wireline) and the wide array of services that are becoming increasingly available on portable devices like laptops and smartphones. We are now on the cusp of the 5th generation rollout of wireless services with intriguing implications for enterprise mobility, “m-commerce,” public safety and a wide array of new entertainment and personal productivity services.

The Spreadsheet that Fueled the Telecom Boom – and Bust

“I had built a model in an Excel spreadsheet that translated what our sales forecast was into how much traffic we would expect to see,” he says. “And so I just assigned variables for those various parameters, and then said we can set those variables to whatever we think is appropriate.” – Tom Stluka, Worldcom […]

Metrics, Analytics, and Visualization

Understanding metrics is a significant component in evaluating global media, social media, and culture industries. Measurements of magazine and newspaper circulation, book readership, as well as television and radio audiences, have each had a distinguished history in the media field. The Nielsen ratings, for example, have been a crucial part of the television industry and […]

Russian Interference, Viral Sharing, and Friends Lying to Friends on Social Media in the 2016 Elections

As discussed previously, social media is now a central part of modern democracies and their election processes. This was touted in the Obama presidential election in 2008 but became even more evident in the 2016 U.S. election, notably for unexpected 304-232 electoral college victory by Donald Trump. The real estate magnate and reality show TV […]

Digital Content Flow and Life Cycle: The Value Chain

In this post, I connect the idea of the digital content life-cycle to the concept of a value chain. E-commerce and other digital media firms can use this process to compare and identify value-creating steps and prioritize them within the organization’s workflow. They also become important in anticipating and analyzing needed human competences and digital […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.