Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

The International Politics of Domain Name Governance, Part Two: ICANN and the Clinton-Gore Administration

The Clinton-Gore administration saw the Internet as a major opportunity but also a historically tricky infrastructure to manage, including complications with other countries.

Russia and the Era of Pan-Capitalism

This post briefly discusses the breakup of the USSR and the globalization of digital capitalism.

The International Politics of Domain Name Governance, Part One: The Czar

An ongoing global concern deals with the control and management of the World Wide Web’s Domain Name System (DNS). The basic issue is whether the address you put into your browser connects to the right computer and retrieves the right information.

Digital Content Flow and Life Cycle: The Value Chain

In this post, I connect the idea of the digital content life-cycle to the concept of a value chain. E-commerce and other digital media firms can use this process to compare and identify value-creating steps and prioritize them within the organization’s workflow. They also become important in anticipating and analyzing needed human competences and digital […]

Broadband Policy and the Fall of the US Internet Service Providers

Much of the success of the Internet can be attributed to the emergence of a unique organizational form, the Internet Service Provider or “ISP,” which became the dominant provider of the broadband and web services. These organizations resulted from a unique set of regulatory directives that pushed the Internet’s development and created a competitive environment […]

Xanadu to World Wide Web

Tim Berners-Lee, a British citizen and a software consultant at CERN, or Centre European pour la Recherche Nucleaire developed what came to be known as the World Wide Web (WWW). Located in Switzerland, CERN was Europe’s largest nuclear research institute, although the name was changed to European Laboratory for Particle Physics to avoid the stigma […]

Digital Content Flow and Life Cycle: Global E-Commerce

The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception, e-commerce continues to transform. The traditional model will continue to drive strong e-commerce sales for the retail sector, but other technologies and business models will also be important, […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.