Anthony J. Pennings, PhD


Social Media Entering Phoenix Stage?

Posted on | March 10, 2011 | No Comments

I thought this guy was interesting when I saw him on MSNBC’s Morning Joe. He argues passionately that social media is in a stage much like at the end of the era where we didn’t really know how to get the returns on our investments in the Internet. He says we won’t really see the true face of social media for several more years.

Just like 2000? Well that is assuming a current overinvestment in social media. Some evidence indicates that, particularly the money pouring into Facebook. We are entering the eleventh anniversary of the famous dot-com crash when the investments in so many Internet companies did not result in significant revenue streams to justify their stock prices. In the spring of 2000, the tech market began to falter in the NASDAQ online stock exchange. A shakeout occurred and many companies like fell to the wayside. Some companies like survived and e-commerce has steadily grown since the crash. Now social media is in the spotlight, but can it proceed in its current trajectory?

I ordered the Kindle version of his book The Thank You Economy yesterday and had a quick look. As expected it is a business book. Not bad in itself but in the era of the Middle East uprisings, the technology is showing itself to be a bit more multidimensional than ROI will ever show.

Visit for breaking news, world news, and news about the economy

On a related note, my students were quite complementary on the transformation Dominos has gone through. Apparently the outgoing CEO didn’t want his legacy to be the worst pizza ever. Now, I live in New York City, so good pizza is not scarce. But everyone should have access to good pizza. Give them a look.


Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications.


Comments are closed.

  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

    You can reach me at:

    Follow apennings on Twitter

  • Traffic Feed

  • Recent Posts

  • Pages

  • RSS – RSS Channel – App Tech Section

    • Untitled
      It's been five years since NASA's Curiosity Mars Rover landed on the red planet on August 6, 2012. The rover survived the much-publicized "seven minutes of terror" and safely landed near Mount Sharp. The rover accomplished its main goal in less than a year, collecting a rock sample that shows ancient Mars could supported living […]
    • Japan is building the fastest supercomputer in the world
      Japan is building the world's fastest supercomputer, which it hopes will make the country the new global hub for artificial intelligence research.
    • Untitled
      Ingrem, a Chinese company has created the "husband pod," an arcade booth intended to stave off boredom for men who accompany their partners to the mall.
    • Untitled
      Scientists have figured out how to grow organs from skin cells. CNN's Rachel Crane explores a lab that is using this technique to revolutionize cancer treatments.
    • Untitled
      A security robot named Steve plunged down four steps into a fountain in Washington, leading to its watery demise.
  • August 2017
    M T W T F S S
    « Jul    
  • Crossword of the Day

  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.