Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

How IT Came to Rule the World, 2.8: Apple, Silicon Valley and the Counter-Cultural Impulse

While Woz earned his title as the “Mozart of digital design” through his design of the Apple II, Jobs helped conceive the computer as a democratizing tool with the motto-“One person–one computer”. The microcomputer was sold as a tool that would balance the unequal relationship between institutions and the individual. It would empower the individual and allow their inner artist to emerge. The Apple II Computer went on to become the darling of the counter-cultural crowd and would remain a symbol of resistance against the corporate forces of IBM and later the predatory practices of Microsoft.

How IT Came to Rule the World, 2.7: The Origins of Microsoft

As kids, Bill Gates and Paul Allen dreamed of having their own Fortune 500 company. The two became friends (and sometimes adversaries) when the both attended the prestigious Lakeside School in Seattle in the early 1970s.

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  • About Me

    Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.

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    anthony.pennings@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.