Diffusion and the Five Characteristics of Innovation Adoption
I recently supervised a Master of Science thesis at New York University that dealt with the adoption of social media technologies in a B2B sector.[1] I recommended the student start with the theories of Everett Rogers whose work on the “diffusion of innovations” has been increasingly applied to the marketing of technological innovations, including digital […]
World Statistics Day 10/20/10
“On this first World Statistics Day I encourage the international community to work with the United Nations to enable all countries to meet their statistical needs.” – BAN KI-MOON Secretary-General of the United Nations Message on World Statistics Day, 20-10-20 Our book Computerization and Development in Southeast Asia, while not specifically about statistics, pointed to […]