Diffusion and the Five Characteristics of Innovation Adoption
I recently supervised a Master of Science thesis at New York University that dealt with the adoption of social media technologies in a B2B sector.[1] I recommended the student start with the theories of Everett Rogers whose work on the “diffusion of innovations” has been increasingly applied to the marketing of technological innovations, including digital […]
World Statistics Day 10/20/10
“On this first World Statistics Day I encourage the international community to work with the United Nations to enable all countries to meet their statistical needs.” – BAN KI-MOON Secretary-General of the United Nations Message on World Statistics Day, 20-10-20 Our book Computerization and Development in Southeast Asia, while not specifically about statistics, pointed to […]
Referencing this Material
About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
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