Banner Years – The Resurgence of Online Display Ads

Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]

Working Big Data – Hadoop and the Transformation of Data Processing

One day Google downloaded the Internet, and wanted to play with it. Well, that is my version of an admittedly mythologized origin story for what is now commonly called “Big Data.” Early on, Google developed a number of new applications to manage a wide range of online services such as advertising, free email, blog publishing, […]

Google You Can Drive My Car

One of Steve Jobs’ unfulfilled dreams was to design and market the iCar. Although the details of his vision have not been released, we can be sure it would be sleek, expensive, and innovative. It’s a shame we no longer have his energy, intelligence, and promotional charisma because transportation in America and around the world […]

Advertising, E-Commerce and the Power of Search

At the core of global e-commerce’s extraordinary potential is the power of search engines and the new advertising strategies they enable. Search engine based advertising has continued to increase rapidly and drive e-commerce with it. The Interactive Advertising Bureau (IAB) reported that Internet advertising revenues in the U.S. totalled nearly $6.5 billion during the third […]

Google: Monetizing the Automatrix

Google recently announced its work on a driverless car to mixed reviews. While a technical success, with only one mishap in 140,000 miles of testing, many felt that Google was losing its focus. I think this latter view underestimates the Google strategy – to monetize the road. As we move towards the “Automatrix,” the newly […]