Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

Banner Years – The Resurgence of Online Display Ads

Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]

Working Big Data – Hadoop and the Transformation of Data Processing

One day Google downloaded the Internet, and wanted to play with it. Well, that is my version of an admittedly mythologized origin story for what is now commonly called “Big Data.” Early on, Google developed a number of new applications to manage a wide range of online services such as advertising, free email, blog publishing, […]

Google, You Can Drive My Car

Sure, the driverless car sounds like a fanciful scenario, but there are technological and personal signals that suggest such a change might be coming.

Advertising, E-Commerce and the Power of Search

At the core of global e-commerce’s extraordinary potential is the power of search engines and the new advertising strategies they enable. Search engine based advertising has continued to increase rapidly and drive e-commerce with it. The Interactive Advertising Bureau (IAB) reported that Internet advertising revenues in the U.S. totalled nearly $6.5 billion during the third […]

Google: Monetizing the Automatrix

Google recently announced its work on a driverless car to mixed reviews. While a technical success, with only one mishap in 140,000 miles of testing, many felt that Google was losing its focus. I think this latter view underestimates the Google strategy – to monetize the road. As we move towards the “Automatrix,” the newly […]

  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter

  • Pages

  • Calendar

    December 2021
    M T W T F S S
     12345
    6789101112
    13141516171819
    20212223242526
    2728293031  

  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.