Russian Interference, Viral Sharing, and Friends Lying to Friends on Social Media in the 2016 Elections
As discussed previously, social media is now a central part of modern democracies and their election processes. This was touted in the Obama presidential election in 2008 but became even more evident in the 2016 U.S. election, notably for unexpected 304-232 electoral college victory by Donald Trump. The real estate magnate and reality show TV […]
Hootsuite and the Social Media Curriculum
I’ve been training people in Hootsuite for the last three years. The desktop and mobile dashboard system was designed to integrate and manage social media applications like Facebook, Google+, LinkedIn and Twitter. Some others you might recognize are Foursquare, MySpace, WordPress, TrendSpottr, and Mixi. While it has some competition, it is still the best social […]
Three Levels of Digital Media Metrics
As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.
My Top Social Media Books
In general I’m unhappy with the focus and range of books on social media. Still, some interesting works are worth mentioning. I don’t really have them in a particular order as I haven’t really developed a useful taxonomy. Also I don’t have extensive comments as I link them to their Amazon pages where you can […]
Referencing this Material
About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
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