Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

How IT Came to Rule the World, 1.9: Xerox PARC

The Palo Alto Research Center (PARC) was sent up by Xerox in 1970 to establish leadership in the “architecture of information”, a sufficiently vague but enticing term coined by Xerox CEO Peter McColough. Drawing on Xerox’s great wealth, PARC harvested the fruits of ARPA’s continuous funding by hiring one of their former directors and by recruiting some of computer science’s top researchers. At PARC, Xerox developed the Alto and the Star, personalized computers with a GUI interface, mouse, and even Ethernet data networking. These PARC innovations inspired companies like Apple, Cisco and 3Com to develop new technologies like the Macintosh and data routers.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.