Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Management and the Abstraction of Workplace Knowledge into Big Data

The factory of the future will have only two workers: a man and a dog. The human being’s job is to feed the dog, whose function is to keep the man away from the machine. – Warren Gameliel Bennis Understanding information technologies and the emergence of “big data” in the workplace requires some scrutiny of […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about 10 years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics, monetary policy, and how the US economy works. I developed it initially to make my macroeconomics […]

Producing Digital Content Synergies

The convergence of production, storage and distribution with the proliferation of digital technologies has had a dramatic effect on both the consumer as well as the corporate supplier side of the media business. Digital technologies have generally been very positive for the media consumer, who has access to much more content via more channels during […]

Seeing from Space: Cold War Origins to Google Earth

President Eisenhower had been secretly coordinating the space program as part of the Cold War since the early 1950s. He had become accustomed to the valuable photographic information obtained from spy planes and considered satellites a crucial new Cold War technology. The D-Day invasion of Europe, which he had managed as the head of the […]

Communications and Media Policy in the 112th Congress

The Republican victory in House of Representatives suggests new dynamics for communications policy in the 112th Congress although the majority of Democrats in the Senate, however slim, will make it unlikely that any radical changes will occur in the upcoming year. In the Congress, “communications” covers a wide range of media and telecommunications issues including […]

Towards a Bachelor of Science in Global E-commerce

The “Bachelor of Science in Global E-commerce” is designed for those dynamic individuals who recognize that the complex interplay between business acumen, technological expertise, and global knowledge is driving an economic transformation around the world. Along with technical competence – exceptional business, project management, and collaboration skills are needed by modern enterprises to develop and implement global e-commerce strategies.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.