Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Determining Competitive Advantages for Digital Media Firms, Part 1

In the Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave provide a general critique of upper media management. The authors argue these moguls are preoccupied with “fantastical factors” that do little to provide high returns on capital, market share stability or shareholder […]

Digital Media Archetypes

The digital world is competitive, but quite enticing for people looking to explore their capabilities to produce creative and imaginative content. Companies struggle in a competitive environment and it takes commitment and intensive skill sets to be successfully employed in the digital fields. One way to look at the requirements are in terms of some […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about 10 years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics, monetary policy, and how the US economy works. I developed it initially to make my macroeconomics […]

Diffusion and the Five Characteristics of Innovation Adoption

Rogers was concerned that for individuals to adopt an innovation, they must make a conscious decision that overcomes their uncertainty about the product or process. He wrote that the innovation was not in itself enough to convert people. They may need to be convinced through a communication process that provides some evidence of future value, that ensures them that the innovation fits their value system, and that it does so without severely disrupting their established habits and practices.

Wanted: Top Skills in Information System Management

The market for information tech and systems management skills is starting to look good again, despite a continued trend to look offshore. The following are some of the ISM (Information Systems Management) skills in demand and what talented professionals are making. ABAP (Advanced Business Application Programming) ABAP, pronounced as ‘ah-bop’, is a high level application-specific […]

Informating the Subject: Reflecting on Zuboff’s Future of Power and Work

Shoshana Zuboff’s In the Age of the Smart Machine: The Future of Work and Power (1988) was one of the more interesting inquiries into the processes of computerization and electronic communications to emerge out of the 1980s. While suffering from a number of deficiencies that will be discussed later, it nonetheless represented a serious and […]

Towards a Bachelor of Science in Global E-commerce

The “Bachelor of Science in Global E-commerce” is designed for those dynamic individuals who recognize that the complex interplay between business acumen, technological expertise, and global knowledge is driving an economic transformation around the world. Along with technical competence – exceptional business, project management, and collaboration skills are needed by modern enterprises to develop and implement global e-commerce strategies.

Some Economics of Social Media

I say communication because while social media often involves media content, it adds a new dimension by giving users a voice either through user-generated content or/and its ability to critique, review, and comment on that content.

« go back

  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from https://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter

  • Pages

  • Calendar

    November 2024
    M T W T F S S
     123
    45678910
    11121314151617
    18192021222324
    252627282930  

  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.