Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

The MAD Origins of the Computer Age

The policy of “Mutually Assured Destruction” (MAD) and specifically the advancements in the Minute Man II missile led to the development and refinement of silicon integrated circuits and ultimately the microprocessor “chip.”

Digital Content Flow and Life Cycle: Global E-Commerce

The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception, e-commerce continues to transform. The traditional model will continue to drive strong e-commerce sales for the retail sector, but other technologies and business models will also be important, […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Lotus Spreadsheets – The Killer App of the Reagan Revolution – Part 1

The PC-based spreadsheet created a new visualization process that combined financial calculation with interactive manipulation in such a way as to help create a new financial-based economic dynamism. It is this combination of financial deregulation and technological innovation that created the trajectory of digital money-capital and enshrined the legacy of the Reagan Revolution.

Google You Can Fly My Car

“We were promised flying cars. Instead we got 140 characters,” – Peter Thiel Google’s driverless car prototype is now being shown on YouTube; its network TV alternative. The car has no steering wheel, no mirrors, and no brakes. All you do is search, search, and watch Google TV while the car gets you to your […]

Diffusion and the Five Characteristics of Innovation Adoption

Rogers was concerned that for individuals to adopt an innovation, they must make a conscious decision that overcomes their uncertainty about the product or process. He wrote that the innovation was not in itself enough to convert people. They may need to be convinced through a communication process that provides some evidence of future value, that ensures them that the innovation fits their value system, and that it does so without severely disrupting their established habits and practices.

From Sputnik Moment to the Reagan Revolution

President Obama has mentioned the Sputnik satellite several times in speeches over the last few years to refer to the contemporary challenges facing the US such as climate change, oil depletion and the decline of the American economy. Most recently in the 2011 State of the Union address, he spoke of the Soviet Union’s space […]

« go back

  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from https://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter

  • Pages

  • Calendar

    December 2024
    M T W T F S S
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  

  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.