Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

The MAD Origins of the Computer Age

It was the “missile gap” that would impregnate Silicon Valley with the purpose and capital to grow to its famed stature as the center of computer innovation in the world. During the Kennedy and Johnson administrations, when Robert S. McNamara was Secretary of Defense, the US undertook an enormous military buildup, with the intercontinental missile […]

Digital Content Flow and Life Cycle: Global E-Commerce

The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception, e-commerce continues to transform. The traditional model will continue to drive strong e-commerce sales for the retail sector, but other technologies and business models will also be important, […]

When Finance Went Digital

By the end of the 1970s, a basic domestic and international data communications system was created that provided for the regime of digital monetarism to expand around the world. Drawing on ARPANET technologies, a set of standards emerged that was conducive to the public-switched telephony networks operated by the national telecom authorities such as France […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Lotus Spreadsheets – The Killer App of the Reagan Revolution – Part 1

The major feature of the “Reagan Revolution,” according to Peter Gowan’s Global Gamble, was to “put money-capital in the policy saddle for the first time in decades.”[1] From the time of his presidential inauguration in early 1981 and throughout his eight-year tenure, Reagan’s administration sought to propel the financial sector through widespread policy changes designed […]

Google You Can Fly My Car

Google’s driverless car prototype is now being shown on Youtube; its network TV alternative. The car has no steering wheel, no mirrors, and no brakes. All you do is search, search, and watch Google TV while the car gets you to your destination. Don’t get me wrong; I like the idea. However, as I pointed […]

Diffusion and the Five Characteristics of Innovation Adoption

I recently supervised a Master of Science thesis at New York University that dealt with the adoption of social media technologies in a B2B sector.[1] I recommended the student start with the theories of Everett Rogers whose work on the “diffusion of innovations” has been increasingly applied to the marketing of technological innovations, including digital […]

Electric Money Never Sleeps

Money used to sleep a lot. It would nap while waiting for a telex message to go out. It would doze off while waiting for a telephone connection. It would slumber on railroad routes. It would hibernate on transoceanic crossings. By the mid-20th century, money developed insomnia. Computers and telecommunications were being used together to […]

« go backkeep looking »
  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from http://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter
  • Pages

  • Calendar

    November 2021
    M T W T F S S
    1234567
    891011121314
    15161718192021
    22232425262728
    2930  
  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.