Spreadsheets and the Rhetoric of Ratios
In this post, I examine the figuring of ratios as a conceptual technique for constructing systems of understanding in the modern political economy. The ratio is an important mathematical device for reality construction in a wide range of activities, but their role in financial and management environments are especially notable. These type of ratios are […]
Apple’s GUI and the Creation of the Microsoft’s Excel Spreadsheet Application
Microsoft’s famous spreadsheet application, Excel, was originally designed for Apple’s Macintosh personal computer. This post explores the beginning years of the personal computer and its transition to its more modern interface pioneered by Apple and its Macintosh computer. This transition opened the way for new software innovations, particularly the development of the Excel spreadsheet application […]
TIME Magazine’s “Machine of the Year”
The Apple II was quite a success when it was introduced in 1977 with sales of US$770,000 in its first year. Its growth over the next few years, however, was tremendous. Revenues hit $7.9 million in its second year of operation and $49 million in 1979. Its founders, Steve Jobs and Steve Wozniak, were soon […]
Digital Spreadsheets – Techno-Epistemological Power over People and Resources
In previous posts, I wrote that digital spreadsheets had emerged as a constitutive technology that can shape perceptions, organize resources, and empower control over the lived experiences of people and the dynamics of social organizations. In this post, I look at how communicative, command, and cultural dynamics provide an important context for the use of […]
THE EXPERIMENT, Part I: New Zealand as the World Model For Digital Monetarism
In 1992 I moved to New Zealand for my first academic position at Victoria University in Wellington. One of my major objectives was to research the privatization of the NZ telecommunications system. Starting “Down Under” One of the first “guinea pigs” for the global system of digital monetarism was New Zealand. A one-time leader in […]
Not Like 1984: GUI and the Apple Mac
In January of 1984, during the Super Bowl, America’s most popular sporting event, Apple announced the release of the Macintosh computer. It was with a commercial that was shown only once, causing a stir, and gaining millions of dollars in free publicity afterward. The TV ad was produced by Ridley Scott whose credits at the […]
A First Pre-VisiCalc Attempt at Electronic Spreadsheets
Computerized spreadsheets were conceived in the early 1960s when Richard Mattessich at the University of California at Berkeley conceptualized the electronic simulation of business accounting techniques in his Simulation of the Firm through a Budget Computer Program (1964). Mattessich envisaged the use of “accounting matrices” to provide a rectangular array of bookkeeping figures that would […]
Lotus 1-2-3 – A Star is Born
It was during the November of 1982 on the giant floor of the Comdex show in Las Vegas that Lotus 1-2-3 would first make its mark. While VisiCalc for the Apple II had shown both the viability of digital spreadsheets and the new “microcomputers,” Lotus 1-2-3 showed that spreadsheets would become indispensable for modern organizations […]
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About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
Writings by Category
- artificial intelligence
- automatrix
- books and films
- characteristics of digital media
- creative cities
- creative industries
- crisis communications
- cultural Industries
- data analytics and meaning
- democratic political economies
- digital coordination
- digital destruction
- digital geography
- digital media economics
- digital media management
- digital monetarism
- digital spreadsheets
- disruption
- dystopian economies
- educational innovations
- electric money
- enabling frameworks
- enterprise systems
- financial news
- financial technology
- food policy and security
- futurists
- geopolitical risk
- global communications
- global e-commerce
- health IT
- how IT came to rule the world
- intellectual property
- journalism
- meaning makers
- meaningful play
- media strategies
- mobile technologies
- multimedia
- political economies in sf
- political economy of media
- science and technology studies
- sensing technologies
- smart new deal
- social media
- space systems
- strategic communications
- sustainable development
- technologies of meaning
- technology management
- telecom policy and net neutrality
- telegraphic political economy
- telelearn/telework
- the cold war
- the smith effect
- uncategorized
- visual literacy and rhetoric