Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

YouTube: Alice’s Rabbithole or Hypertext to Hell?

Edited remarks from the conference on YouTube: Ten Years After November 20, 2015 Hannam University Linton School of Global Business I’m happy to be a part of this commemoration of YouTube’s tenth year anniversary and thank Dr. Youngshin Cho for being our keynote speaker and enlightening us with his very informative talk.[1] Hopefully, you are […]

Expressive Values and the Creative Products of the Korean Wave

Invited Respondent Remarks at The Korean Wave: Branding Korea in the 21st Century November 25th, 2014 Hannam University Daejeon, Republic of Korea Hosted by the Linton Global College First, I want to thank Dr. Doobo Shim for his excellent keynote speech and Dr. Jean-Luc Renaud for moderating this event.[1] What I want to talk about […]

Lotus Spreadsheets – Part 3 – Identifying the Components of a Transformative Tool

I begin a formal analysis of the spreadsheet by identifying some of its component parts, a type of Cartesian reductionism, but with the intent of showing also how they all work together to create a powerful organizational and productivity tool. Spreadsheets combine a number of technologically enhanced cognition features to create, manipulate and visualize diagrammatic rationalities. In other words, spreadsheets not only appraise aspects of reality, but are constitutive technologies that can shape perceptions and empower control over the lived experiences of people and the resources that support them.

Lotus Spreadsheets – The Killer App of the Reagan Revolution – Part 2 – Spreadsheet Capitalism Emerges

In this post I examine the transformation of the 1980s corporate landscape facilitated by PC-based spreadsheet-modeled merger and acquisition (M&A) activities.

Drone Journalism and Remote Sensing

After 9/11, I developed and often taught a course at New York University called Remote Sensing and Surveillance. It was designed to study the promises and perils of technologies such as aerial photography, closed circuit cameras, multiple orbit-earth satellites, and a number of IP-based web surveillance systems. The course combined a social science approach with […]

The Surveilling Eye of Global Financial News

Surveillance of the world is considered an important function of media systems and plays a unique role in the financial industry. Furthermore, it is important to place the analysis of financial news within the political context of a larger techno-structural environment of global financial trading that works to discipline countries, companies and people around the world. The implications of this global web have been amplified by the extraordinary volume and velocity of the system that sees tens of trillions of dollars of trades transacted every day.

What is Entertainment?

I’m intrigued by the more physiological connotations connected to the stomach area. In English medical terminology, “enteral” as in enteral feeding or enteral nutrition refers to tube feedings or the delivery of nutrients directly into the stomach or intestines. Does entertainment have something to do with stomach rather than the head? Is it base rather than cerebral?

Three Levels of Digital Media Metrics

As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.