My Top Social Media Books
Posted on | February 27, 2011 | No Comments
In general I’m unhappy with the focus and range of books on social media. Still, some interesting works are worth mentioning. I don’t really have them in a particular order as I haven’t really developed a useful taxonomy. Also I don’t have extensive comments as I link them to their Amazon pages where you can read the reviews on each one.
Yochai Benkler
– Opaque and intellectual, this book gets better with time. Its strengths are its discussions of democracy and the emergence of a networked public sphere.
Erik Qualman
– Readable and likable, it provides a good introduction to social media. A bit too anecdotal for my taste, but like I said, it’s a good start.
Amy Shuen
– I liked this book but found it a bit too cryptic for the undergraduate class I ordered it for. Still it’s the book I go back to when I want more serious ideas about social media. Looking forward to the second edition.
Clay Shirky
– If you want to know what Wael Ghonim meant when he said “Ask Facebook”.
David Weinberger
– Read this traveling on the trains in Japan and use it in one of my Digital Media Management classes. Really good foundation to the different ways of organizing information and how digital technologies transform the whole area of information management.
Lon Safko
– Buy the Kindle version, this book is big.
Jim Sterne
– Numbers, deal with them.
Deirdre Breakenridge
– I plan to use this in my New Technologies for Advertising and Public Relations course at NYU this summer.
Jeff Jarvis
– Google has a mixed record when it comes to social media hits but with $28 billion in 2010 revenues it is a force in itself.
Chris Anderson
– This is a classic in conceiving some of the economics of social media and blogging.
Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications.
Tags: Here Comes Everybody > New Technologies for Advertising and Public Relations > Social Media Metrics > Socialnomics > The Long Tail > The Wealth of Networks
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About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
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