Digital Destruction
Posted on | November 30, 2010 | No Comments
I was talking with a woman the other day whose husband is losing her job because “films don’t use film anymore.” Yes, I responded, another case of digital destruction.
She was intrigued by the term, so we discussed it a bit more. I take no credit for coming up with the name, but the conversation did make me wonder how I picked up the term and how it should be used. Of course I was familiar with theJoseph Schumpeter’s notion of “creative destruction” is used often by free-market economists to rationalize the economic penalties of new innovations. The term was coined by Joseph Schumpeter and is mainly associated with Karl Marx, who had used a similar notion to refer to the destructive tendencies inherent in capitalism. At the conclusion of our discussion I told her I thought “digital destruction” can help us understand much of what is going on in our current global economy.
Although I have often been quite optimistic about the changes brought on by these technologies at times, I don’t want to discount the destructive aspects of the microprocessor revolution and its impact on real people. As someone who monitors the effects of media and IT, I knew I wanted to pursue this notion of the destructive aspects of digitalization. So this is the start. I created this writing category, and a Google search quickly found the following presentation, which I thought began to address my friend’s situation and provides a powerful array of images.
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Tags: creative destruction > digital destruction > Joseph Schumpeter > microprocessor revolution
Former Special Assistant to President Obama Talks about Telecom Policy at NYU
Posted on | November 29, 2010 | No Comments
Susan Crawford, a former Special Assistant to President Obama for Science, Technology, and Innovation Policy gave a lecture today about the state of telecommunications policy in the United States. Currently she is a professor at Cardozo Law School in New York City and a Visiting Research Collaborator at Princeton’s Center for Information Technology Policy. As part of the Evan Korth’s Computers and Society lecture series at NYU, Dr. Crawford addressed a crowd of about 60 people on challenges posed by the Comcast-NBC Universal merger and opposition to the Net Neutrality rules by lobbyists.
What did I take away from the talk? Regulation matters. Deregulation matters. In other words, it matters what stance the government takes on telecommunications issues. For instance, take a look at your cable television bill. That is a result of deregulation.
This was tweeted today Dec 1: FCC’s Chairman Genachowski’s remarks on preserving Internet freedom and openness, streaming at 10:30 a.m. ET at http://fcc.gov/live
Apparently his talk is creating quite a controversy.
Prepared Remarks of
Chairman Julius Genachowski
Washington DC
December 1, 2010
I don’t yet have the video for the talk so I’m going to embed a recent talk by Susan Crawford on Rethinking Broadband at the Personal Democracy Forum 2010.
Citation
Pennings, Anthony J. “Former Special Assistant to President Obama Talks about Telecom Policy at NYU.” Anthony J. Pennings, PhD. 29 Nov. 2010 <https://apennings.com/political-economy-of-media/former-special-assistant-to-president-obama-talks-about-telecom-policy/>.
Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications.
Tags: Comcast-NBC Universal merger > Julius Genachowski > Net Neutrality > Susan Crawford > telecommunications policy
How “STAR WARS” and the Japanese Artificial Intelligence (AI) Threat Led to the Internet, Part II
Posted on | November 28, 2010 | No Comments
In Part I of this series, I wrote about how the Strategic Defense Initiative (SDI) or “Star Wars” provided a major funding boost to the development of “artificial intelligence” and particularly the networking capability to connect supercomputers that was a crucial step in transforming an obscure military network called the ARPANET into the Internet and its World Wide Web.
The 1982 Japanese announcement of their intention to lead computer-based AI development seriously alarmed US policymakers. In addition to becoming a significant economic and financial threat to the US, Japanese advances in electronic computing appeared to pose a new threat. Washington, particularly the so-called “Atari Democrats,” who saw “high technology” as a major US strategic advantage for the US economy and its defensive stance in the world, took action.
The Japanese AI Threat
Along with the threat of nuclear war with the USSR, the other major paranoia that spurred US government involvement in new data communications technology was the Japanese plans to develop artificial intelligence (AI) outlined in an Addison-Wesley publication. Named the Fifth Generation by Edward Feigenbaum and Pamela McCorduck in their book with the same name (1983), they weaved a story about advancements in Japan’s computing and information industry policy. Subtitled “Artificial Intelligence and Japan’s Computer Challenge to the World,” they argued that knowledge industries were becoming “The New Wealth of Nations,” a term with origins in Adam Smith’s classic book (1776), An Inquiry into the Nature and Causes of the Wealth of Nations. Japan was seen as a significant trade threat with its automobile industries and electronics, such as its Betamax video cassette recorder (VCR), which dominated the market since it was first marketed in 1975. The book caught the attention of concerned Washington policymakers, who set out to work on a legislative response.
By the early 1980s, the US was beginning to experience massive global trade deficits, especially with Japan. Deficits increased rapidly during Reagan’s first years, from a negative US$28 billion in 1981 to $36 billion in 1982 to $62 billion in 1983 (rising to US$160 billion in Reagan’s last year, despite a dramatically stronger yen).[1] These were partially sparked by the so-called “Reaganomics” – tax cuts and increased government spending, which created domestic demand beyond the manufacturing capabilities of a “deindustrializing” US. Reagan was also a strong proponent of free trade and promised to veto any trade protection legislation. In addition to a major recession at the time, trade deficits became a major economic concern for US policymakers, and computers were still a major export.
The US government and interested domestic sectors were concerned that Japan was making its way into “value-added” industries, including chip-making, computer design, upscale automobiles, and financial sectors, by exploiting certain advantages. Japan appeared to be aggressively moving toward the more promising high-technology areas and pulling out of areas such as bare steel, shipbuilding, and textiles. With a rapidly growing salary base and a heavy reliance on imported oil and other materials, Japan allowed other countries with lower labor and other resource costs to pick up these industries, often with their investment monies.
Japanese companies were also seen to have benefited from protected home markets, considerable support from the government, superior quality control, and a social structure that allowed them to work together more efficiently. Although dismantled after World War II, their corporate structure still retained the legacy of the zaibatsus, “families” of companies organized around a bank that worked together to break into foreign markets and gain market share. They were helped considerably by many of their banks’ rapid ascendance into the top 20 largest banks in the world.
The US was also concerned that MITI (Ministry of International Trade and Industry) aggressively led their export industries, and conducted extensive market analyses of foreign markets and coordinated trade activities. Japan had become a major export power, and their government intervention was under increasing scrutiny by the US. Japanese semiconductor manufacturers, for example, were making inroads into US markets and were being accused of “dumping” them illegally at prices below costs.[2] However, their threat of developing an artificial intelligence system struck the most fear in US lawmakers.
With the establishment of the Institute for New Generation Technology (ICOT) in April 1982, the Japanese announced their interest in developing a new generation of computers that would be intelligent and could converse with humans in “natural language.” They would be able to “learn, associate, make inferences, make decisions, and otherwise behave in ways which we have always considered the exclusive province of human reason.”[3] The new generation would go way beyond the earlier computer generations that were based respectively on electronic vacuum tubes, transistors, integrated circuits, and very large integrated microprocessors (VLSI). The “Fifth Generation” would go beyond VLSI to produce “supercomputers” based on new concepts in parallel architectures, programming languages, storage techniques, and ways of handling symbolic and other non-alphanumerical information.[4]
The fear of Japan’s entry into the computer and network technologies mobilized the US government to take action during the 1980s to ensure that the technological edge in computerization and data communications stayed with American interests. In the next section, I will examine how Al Gore and the other Atari Democrats “took the initiative to create the Internet.”
Citation APA (7th Edition)
Pennings, A.J. (2018, Sep 27) How “STAR WARS” and the Japanese Artificial Intelligence (AI) Threat Led to the Internet, Part II. apennings.com https://apennings.com/how-it-came-to-rule-the-world/how-star-wars-and-the-japanese-artificial-intelligence-ai-threat-led-to-the-internet-japan/
Notes
[1] US deficit figures from Daniel Burstein’s (1988) Yen! NY: Simon and Schuster. p. 123.
[2] Japanese “dumping” chips on US markets from Paul Kennedy’s (1987) The Rise and Fall of the Great Powers: Economic Change and Military Conflict from 1500 to 2000. NY: Random House.
[3] Edward Feigenbaum and Pamela McCorduck, (1983) The Fifth Generation: Artificial Intelligence and Japan’s Computer Challenge to the World. Reading, MA: Addison-Wesley Publishing Company. p. 12.
[4] Feigenbaum, E. A. and McCorduck, p. 5.
Anthony J. Pennings, PhD is a Professor at The State University of New York, Korea (SUNY Korea) and a Research Professor at Stony Brook University.
Tags: Atari Democrats > Fifth Generation > Institute for New Generation Technology (ICOT) > MITI (Ministry of International Trade and Industry) > Star Wars
Towards a Bachelor of Science in Global E-commerce
Posted on | November 28, 2010 | No Comments
A few years ago I was asked to develop a proposal for a BS in Global E-Commerce that I had researching. It has yet to be implemented like the BS in Digital Communications and Media and the BS in Information Systems Management that I created for New York University in 2002, but I always thought the area had potential and was worth exploring. Below is an abridged edition of the proposal.
Preamble
The “Bachelor of Science in Global E-commerce” is designed for those dynamic individuals who recognize that the complex interplay between business acumen, technological expertise, and global knowledge is driving an economic transformation around the world. Along with technical competence – exceptional business, project management, and collaboration skills are needed by modern enterprises to develop and implement global e-commerce strategies.
This undergraduate degree combines foundation business and technology classes with e-commerce classes designed to study actual cases within the global environment. Liberal arts requirements include classes that immerse the student in a wide variety of international economic, political and cultural topics to provide a global perspective to match the growing internationalization of trade in information, products and services.
Some areas in which e-commerce is having a major impact include:
Interactive Advertising
Job Searches
Financial Services
E-Government
E-Auctions
E-Learning
Video Gaming
Interactive TV
Supply Chain Mgt
News/Weather
Sportscasting
Travel/Traffic
Social Networks
B2B Exchanges
Music Distribution
E-Commerce Employment
This degree program prepares students with the business understanding and technical capabilities to find employment with organizations that focus on e-commerce or consider it an important part of their business activities. It has a major focus on the Tri-State area, especially New York City, which was recently ranked as the number one city in the world for global business. The geographical area is also rich with the creative expertise in advertising, public relations and merchandising that are integral areas of engagement for e-commerce professionals. A survey of “global e-commerce” on several Internet job sites listed a large number of relevant positions in the New York area including the following:
E-Commerce Project Manager
E-Commerce Strategy Consultant
VP of E-Commerce, Online Customer Acquisition
International E-Commerce
E-Commerce Web Producer
E-Commerce Coordinator
Director of E-Commerce
E-Commerce Manager
E-Commerce Integration Specialist
Executive Consultant e-Commerce
Sr. Mgr, e-Commerce
Marketing Director, E-Tail
E-Commerce Merchandising / Marketing Manager
e-Commerce Analyst
Internet/E-Commerce Marketing –
Financial Services
E-Commerce Director for
Skincare/Cosmetics Brand
Assistant Manager, E-Commerce
Websphere Commerce Consultant
E-Commerce Marketing Manager:
Strategic & Venture Initiatives
Site Manager, E-commerce Operations
Online Marketing Manager
Interactive Search Manager
e-Commerce Business Analyst
Program Objectives
A graduate of the Bachelor of Science of Global E-Commerce degree will have garnered expertise in the following areas: Management and Collaboration; E-Commerce Marketing and Social Media Strategies; Site Management; as well as Governance and Law. These four areas provide a new and distinct professional identity as well as a set of business, technical and global competences.
Management and Collaboration
Understand how to coordinate and interface with different business units to facilitate ecommerce solutions; Manage remote projects, collaborate with colleagues and partner B2B relations; Understand how to work with development, creative, production, and third party partners/vendors to construct working e-commerce applications; Learn how to work with senior management and Board of Directors to establish current and long range goals, objectives, plans and policies. Finally, engage in ecommerce project monitoring using methodologies such as SDLC waterfall, RAD, JAD, and Agile/Scrum.
E-Commerce Marketing and Social Media Strategies
Learn how to analyze eCommerce traffic patterns, site visits, customer loyalty programs, and email campaigns; Grasp how to research and discern best e-commerce practices within a specific industry; Develop the capacity to specify the functionality and organization of site sections; understand the strengths and weaknesses of social media technologies. Create geo-location and localization features; Develop marketing campaigns using CRM and community management, and advanced search and big data techniques.
E-Commerce Site and Media Management
Develop skills to maintain e-commerce site enhancements lists and provides support and direction to the site production team. Learn how to gather and/or write requirements for e-commerce site enhancements, defining the business goals, the scopes of the project and provide the technical team directions so that they can scope and execute. Ensure security is provided for payments and privacy. Develop the ability to manage teams of web designers and programmers; be able to evaluate various e-payment solutions for both B2B and B2C operations.
Governance and Law
Understand how the complex international legal environment influences intellectual property rights, consumer rights, privacy, and a various types of cybercrimes. Discern how trade policy effectuated by the World Trade Organization and other international organizations can have an impact on e-commerce operations and services. Begin to understand how e-commerce issues are handled by various national sovereignties that vary in their approaches to applicable jurisdiction, cross border coordination and judicial enforcement. Grasp how types of dispute resolution are used to alleviate international e-commerce problems. Understand how different countries specify, regulate, and audit security systems of network and information systems.
Global e-commerce is a dynamic and rapidly expanding sphere of business activity accounting for approximately 15% of global GDP in 2008 and growing at a rate of 4% per quarter at the end of 2010. Employment opportunities in the New York area and beyond will require a unique blend of creative and commercial expertise. As high speed broadband capabilities continue to expand around the world, new users will continue to take advantage of this telecommunications-based system of social networks, user-created content and electronic catalogs of consumer appliances and products. The challenge will be to create a new set of university graduates that can help to design and manage the future electronic environment of these digital services in the global economy.
Citation APA (7th Edition)
Pennings, A.J. (2010, Nov 28). Towards a Bachelor of Science in Global E-Commerce. apennings.com https://apennings.com/global-e-commerce/towards-a-bachelor-of-science-in-global-e-commerce/
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Tags: Bachelor of Science in Global E-commerce > E-Auctions > e-commerce strategies > E-Commerce Strategy Consultant > E-Commerce Web Producer > E-Government > World Trade Organization
Dominant and Emerging Models of Global E-Commerce
Posted on | November 24, 2010 | No Comments
The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception and will continue to drive strong e-commerce sales for the retail sector, other technologies and business models will also be important. E-commerce is as dynamic as the technologies and creative impulses involved and can be expected to morph and expand in concert with new innovations.
Unlike the traditional business model that aims to mass-market products and services to passive consumers by manipulating their perceptions and buying behaviors, the e-commerce “e-retail” or “e-tail” model strives to personalize marketing strategies with interactive and rich media technologies, giving the online buyer a crucial say in the dialogue among producers and consumers via more informed choices and opportunities to provide detailed feedback. The communication phenomenon termed “social media” is calling into question traditional e-commerce and media models and calling for new strategies and skills to conduct successful commercial and grassroots operations.
Social media uses the web to empower and mobilize individual choices and opinions through online applications and platforms that allow people to converse, collaborate, publish and share media content. These new online environments provide people with tools to join and build communities with shared ideals and missions. While the earliest tools included blogs, bookmark sharing, forums, podcasts, tagging and wikis; new applications available through platforms like Facebook, hulu, Second Life, Twine, and Xbox Live suggest that the creative capacities of social media are only beginning to be explored.
E-commerce technologies are now transcending geographical limitations, expanding the reach of market/product information and introducing new levels of price competition to millions of new customers. The traditional business model limited markets within geographical constraints, relying on large production runs of uniform products and hiding important cost and pricing information to maximize producer advantage. E-commerce takes advantage of network effects, where the value of goods and services increase the more people use it. Examples included the telephone and fax, and in the web world Facebook has shown its value increases with its growing ubiquity. But other aspects of network effects show that indirect or social network effects provide value via influential individuals and groups. The globalization of the Internet in the 1990s has provided a massive communication and distribution system where even smaller niches take advantage of the “long tail” of increasingly efficient and cost-effective storage systems to provide less popular digital products to specific users.
E-commerce continues to have a major impact on the commercial and communicative relationships between businesses, what is often called B2B electronic commerce. This involves some aspect or combination of the following: collaborative design and production processes; e-procurement and reverse auctions; direct sales and customer relationship management (CRM). B2B e-commerce involve the coordination of supply chains that can span the globe; transporting and storing raw materials, work-in-process inventories, and moving finished goods from point-of-origin to point-of-consumption. B2B is likely to be one of the most promising aspects of global e-commerce as it not only provides revenues but cost-saving efficiencies.
Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications.
Tags: e-tail > global e-commerce > m-commerce > social media
Digital Television and the Challenges for International Public Policy
Posted on | November 15, 2010 | No Comments
Found this paper recently that I gave to the Pacific Telecommunications Council in 1997. In my conclusion I state that “IPTV may fall on the scrapheap of history, like ISDN, but it’s apparent both the telco and the television industry will continue to go through substantive changes. Two apparent changes are its increasing globalization and the offering of a multiplicity of services.” IPTV is facing difficult challenges, mainly because viewers are giving up their landlines, and that includes TV. What I examine here though is the role of multilateral trade agreements and the institutional environment for international digital TV, particularly as TV comes to fall under the rubric of e-commerce. As IPTV business models draw on e-commerce models it raises a number of questions about whether it should be viewed under the GATT which covers the cross-border movement of goods and duties imposed or the GATS which governs the cross-border of services. Given that IPTV will largely deal with the cross-border flow of copyright protected entertainment and education content it will also attract the attention of WIPO and the enforcement measures of TRIPs.
http://www.ptc.org/past_events/ptc07/program/papers/M21_AnthonyPennings.pdf
Anthony J. Pennings, PhD has been on the NYU faculty since 2002 teaching digital media, information systems management, and global communications.
Tags: and Telephone) > e-commerce > General Agreement on Trade in Services (GATS) > PTT (Post > Telegraph > Trade-Related Aspects of Intellectual Property Rights (TRIPS) > World Intellectual Property Organization > WTO
How “STAR WARS” and the Japanese Artificial Intelligence (AI) Threat Led to the Internet
Posted on | November 2, 2010 | No Comments
The Internet was born out of two American paranoias: fear of Communist aggression and the fear of losing the US lead in computer technology to the Japanese. These fears intersected during Ronald Reagan’s administration in the early 1980s as the Cold War made a resurgence and US trade deficits reached unprecedented levels. These two parallel events, propelled by deep nationalistic fears and economic concerns, worked to create the Internet. These connections should not sound so strange, as the USSR’s Sputnik satellite launch in 1957 sparked the Space Race and accelerated the development of microprocessors.
The announcement of the Strategic Defense Initiative (SDI), or “Star Wars” as it became popularly known, mobilized necessary resources that funded a major step in the emergence of the Internet and its World Wide Web. In the early 1980s, President Ronald Reagan, a self-professed “big picture guy,” addressed the country on national television, introducing SDI as a plan to protect the US and its Allies from attack by long-range nuclear missiles. The plan was to move away from the “mutually assured destruction” (MAD) policy and towards a “defensive shield” that would stop any incoming offensive attack with some combination of space-based lasers, killer satellites, and guided missiles.
Despite the wrong spelling of the President’s name, the video below captured the SDI announcement on March 23, 1983.
This new defense system would be highly complex and beyond the capabilities of human monitoring and coordination. It would need a computerized and automated type of “artificial intelligence” (AI) to patrol the ground and skies and react accordingly to any perceived threat. The Star Wars research agenda would soon reach into many parts of the US government and the academic research community to lead the development of AI and, in the process, significantly boost the development of the Internet.
Although ARPA had been funding computer research since the late 1950s, the Strategic Defense Initiative gave it a major new monetary stimulus and focus. ARPA developed the data communications technology known as packet-switching during the late 1960s, which marks the beginning of the Internet. A few years later, ARPA began experimenting with “internetworking” on several computer networks. In particular, Vint Cerf and Bob Kahn wanted to connect a computer host at the University of Hawaii to computers at Stanford and BBN in Boston. They came up with the revolutionary internetworking technology and TCP/IP protocols that connected the ARPAnet with other networks. In 1981, the renamed DARPA (Defense) mandated the use of TCP/IP throughout the military’s ARPANET, establishing the protocols as future standards.
However, it was ARPA’s Strategic Computing Initiative (SCI, not SDI) in 1983, a $600 million project to capitalize on AI’s history that was crucial in moving the Internet towards its globally ubiquitous state. Although initially motivated by the Japanese advances in computer technology, it benefited later from the Star Wars research agenda. With TCP/IP as its foundational integrative technology, a network utilizing both ARPANET and MILNET started to form. Money moved into computer centers, and incentives helped facilitate the transition. SCP set out to “fulfill the promise of military artificial intelligence in autonomous weapons and battle management systems, putting cyborg theory into practice.”[1] No wonder James Cameron’s Terminator (1984), which featured the rise of a networked AI called Skynet, became such a hit the next year.After his televised announcement, Reagan signed two National Security Council (NSC) directives (NSDD-85) and (NSSD 6-83) ordering a long-term research-and-development plan and a national security study directive asking the Department of Defense to develop a program to shape the ultimate plan to eliminate the threat of nuclear weapons. These directives set in motion several initiatives that began addressing the issues and problems that would be faced in such an endeavor. One of the most prominent was produced by the Defense Technologies Study Team, chaired by former NASA director Dr. James C. Fletcher. They produced a seven-volume study suggesting the scientific possibility of such a system and laying out a five-year plan for its R&D.[2]
While much of the money was going to sensors, satellites, and laser technology, The New York Times discovered that much criticism within the military-industrial complex was being leveled at the state of computer software needed for such an endeavor. Problems with the space shuttle’s computers at the time had shown difficulties in creating operational software for managing complex machinery, and the Star Wars vision required software coordination and precision, which was much more difficult. The prospects for a global space-based defense shield seemed daunting, to say the least.
While even the Fetcher Report had indicated that the software problems would be a difficult challenge, a new review started in late 1985 challenged the whole capability of the military and its contractors to produce such a complex array of integrated hardware and code. Many projects were forced to abandon their original expectations for a tightly controlled system of defense nodes. They began to move instead towards a more autonomous set of connected computer capabilities. While the military continued to be involved, the National Science Foundation (NSF) sought to become part of the solution by creating a network to connect supercomputers nationwide to conduct research for the SDI complex.
Although Reagan’s SDI was pure simulacra at the time and continues to be a defense strategy in theory and not in practice, it was a vision with consequences. This boost for a new national defense system created the foundation for the NSFNET, itself the foundation for the Internet. This funding provided a crucial catalyst in the continued standardization of Internet protocols and routing equipment as the NSF was determined to use the TCP/IP protocols.
The NSFNET was a crucial step in the transition of the Internet from an obscure military network to a network of academic and research facilities and eventually into a system of widespread social communication and e-commerce.
In my next post, I will take a closer look at the Japanese AI threat and the role of Al Gore in shaping the Internet, including his role in writing the High Performance Computing and Communications Act in 1991 that was signed by President Bush.
Summary
The article discusses the origins of the Internet, arguing that it stemmed from two American paranoias: fear of communist aggression and fear of losing technological superiority to Japan. It connects the development of the Internet to Ronald Reagan’s Strategic Defense Initiative (SDI), or “Star Wars,” highlighting how the need for a complex, automated defense system spurred research in artificial intelligence and computer networking. The article details how ARPA’s existing research, combined with the influx of funding from the SDI, led to the development of packet-switching, TCP/IP protocols, and eventually the NSFNET, which paved the way for the modern Internet. It also mentions the influence of the Japanese AI threat and Al Gore’s role in shaping the Internet, which will be discussed in a later post.
Citation APA (7th Edition)
Pennings, A.J. (2010, Nov 20). How “STAR WARS” and the Japanese Artificial Intelligence (AI) Threat Led to the Internet. apennings.com https://apennings.com/how-it-came-to-rule-the-world/star-wars-creates-the-internet/
Notes
[1] Quote on the military putting cyborg theory into practice from The Closed World: Computers and the Politics of Discourse in Cold War America by Paul N. Edwards, page 275.
[2] I am indebted to Pulitzer Prize winner (Fire in the Lake) Frances FitzGerald’s Way Out There In the Blue: Reagan, Star Wars and the End of the Cold War for more detailed information on SDI. The national security directives signed after the immediate post-SDI speech outlined a strategy of research-and-development from p. 243.
© ALL RIGHTS RESERVED
Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications.
Tags: mutually assured destruction (MAD) > Space Race > Star Wars > Strategic Defense Initiative (SDI)
Why I’m a Tsaiko: Sports and Social Media
Posted on | October 30, 2010 | No Comments
I don’t have a lot of time for sports these days but I do stay true to my alma mater, the University of Hawaii (UH) despite the fact I live in New York City. Forget professional sports. I may catch a Jets or Giants game now and then while I’m working on my computer. Yankees? Sorry you got to get into the World Series to get my attention. Knicks? Sad, but you lost me a long time ago. I will, however, stay up to 3:30am on a Sunday morning to stream a Hawaii Warriors football game.
Part of why other sports have faded from my attention (aside from my 6 year old daughter) is the access to the games and the information about the team I really care about. I remember after I graduated from UH in the early 1990s and was living in New Zealand. I used to have to go the public library in Wellington and read the scores off a two-week old USA Today. Now, if I don’t see the game on HDTV, I can stream it on my computer from ESPN3 (a benefit of going with FIOS TV) or pay $12 to stream it via Time-Warner’s Oceanic operation in Hawaii. The Internet also allows me to hear the games on 1420ESPN.com with the added benefit of having announcers that are much more knowledgeable than your average sportscasters. In addition to the actual games, a variety of social media has made following the team much easier and also created a sense of community. For example, another blog, uhfanblog.com aggregates information and links from a number of sites, including Youtube videos of the Honolulu evening news. Thus my reference to being a “Tsaiko”, a loose group of UH football fans who congregate electronically on the Honolulu Star-Advertiser‘s Warrior Beat blog run by sports reporter Stephan Tsai.
First, a little about the name “Tsaiko”. Obviously it is drawn from Stephan’s name and his leadership and popularity is largely what makes the blog so popular. It sounds like “psycho”, a often used term for someone who is a bit crazy. The name “fan” comes from “fanatic” so this is a good and expected trait for any sports follower. The name picks up some local flavor becomes the word “saiko” in Japanese means great or outstanding. Those familiar with Hawaii know that the Japanese influence through its immigrants and visitors have a strong cultural influence on the islands and, as you might expect Stephan Tsai is Japanese-American.
Besides writing his daily features for the newspapers sports pages, Tsai also posts inside information and up-to-date information on the blog. Participation from the readers is encouraged and comments range from an average 200-300 a day to almost a 1000 on gamedays. Comments come from the “Tsaikos” but no one has to sign up and posts are anonymous although an email is required. Posts range from encouragements like “Go Warriors” to in-depth personal analyses of game strategy and the economics of college sports. The latter made more interesting by the precarious state of the venerable Western Athletics Conference (WAC) that UH currently resides in.
In social media terms, this is a classic case of “user-generated content” but it also suggests some insights into the role of journalists. The readers/participants provide a wide range of content from heated personal opinion to updates on NCAA statistics (Hawaii tends to be one of the top passing teams in the country) to links to articles coming out in other online newspapers and blogsites. The blogs provide unique perspectives outside of the official conversations between journalists, coaches, ADs, and public relations staff, suggesting new leads and angles on stories.
Following my alma mater’s sports teams, particularly football, provides a close examination of how social media is being used to garner user content and engagement. It also provides insights into how these technologies are changing the field of journalism by stressing the role of community manager and moderator. Perhaps even more consequential, the money involved in college sports forefronts the impact of television, the importance of high definition, and the increasing relevancy of streaming games over the Internet. Besides, it’s a lot of fun.
-NYUH
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