Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

Google’s Competitive Advantages – Fixed Costs

We’ve been reading The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave in my Digital Media Management II class at NYU. The book challenges some of the key assumptions regarding the management of media companies including the importance of brands, talent […]

  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from https://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter

  • Pages

  • Calendar

    December 2024
    M T W T F S S
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  

  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.