Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

The Framing Power of Digital Spreadsheets

The power of framing in digital spreadsheets arises from the ability to define what data is included, how it is processed by functions or formulas, and the visual or numerical emphasis placed on specific inputs and outcomes. Spreadsheets exert framing power through selecting and prioritizing data, formula logic and embedded assumptions, standardization and norms, simplifying complex realities, and selective presentation of results.

Apple’s GUI and the Creation of the Microsoft’s Excel Spreadsheet Application

Microsoft’s famous spreadsheet application, Excel, was initially designed for Apple’s Macintosh personal computer. This post explores the beginning years of the personal computer and its transition to a more modern interface pioneered by Apple and its Macintosh computer. This transition opened the way for new software innovations, particularly the development of Microsoft’s Excel spreadsheet application.

Digital Spreadsheets – Techno-Epistemological Power over People and Resources

Understanding spreadsheets helps us see how they work in organizations and how they are implicated in the reproduction of information practices and institutional memories over time. I previously described the different media components of the spreadsheet that come together to create the gridmatic framework that registers, classifies, and identifies new conceptual understandings of organizational dynamics. These institutions or collectivities can be a neighborhood coffee shop or a global corporation; they can be a local Girl Scout Chapter or an international NGO.

Not Like 1984: GUI and the Apple Mac

In January of 1984, during the Super Bowl, America’s most popular sporting event, Apple announced the release of the Macintosh computer. It was with a commercial that was shown only once, causing a stir, and gaining millions of dollars in free publicity afterward. The TV ad was produced by Ridley Scott whose credits at the […]

A First Pre-VisiCalc Attempt at Electronic Spreadsheets

Despite the increasing processing power of the mainframes and minis, and new interactivity due to timesharing and the use of keyboards and cathode ray screens, the use of computerized spreadsheets never increased significantly until the introduction of the personal computer. It was only after the spreadsheet idea was rediscovered in the context of the microprocessing leap made in the next decade that Mattesich’s ideas would be acknowledged.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.